What does Usha Shriram Enterprises Private Limited do?

Usha Shriram Enterprises Private Limited is a Delhi-based company associated with the Usha and Shriram group interests in home appliances and consumer durables. Incorporated in 1983 in Naraina, New Delhi, it may function as a holding or enterprise entity linked to the broader Usha International consumer goods business.

Is Usha Shriram Enterprises related to Usha International?

The company name suggests an association with both the Usha consumer durables brand (known for fans, sewing machines, and kitchen appliances) and the Shriram Group, reflecting the historical collaboration between these two business families in India. However, this specific entity's current operational role is not publicly clarified.

When was the company incorporated?

Usha Shriram Enterprises Private Limited was incorporated in 1983 and is registered in New Delhi under CIN U74899DL1983PTC015432.

How do I buy Usha Shriram unlisted shares here?

Raise an enquiry on any company with the quantity you want. Our desk sources the shares and comes back with a firm price and allocation. You accept the allocation, transfer the funds to the desk's published bank account, and once we verify payment the shares are transferred into your demat.

Who am I actually transacting with?

You transact with the desk, not with an anonymous counterparty. When you buy, you buy from the desk; when you sell, you sell to the desk. Shares always route through the desk's own demat account, so there's one accountable party for the whole trade.

How do I pay, and is there a payment gateway?

Payment is by direct bank transfer to Prospire Network Private Limited's published account (CIN U82300UP2025PTC233622), shown to you in-app at the payment step. There is no card gateway and no escrow. Never pay to a personal account or to any account shared over phone, WhatsApp or email — even if the person claims to be from our team.

How long does settlement take?

After you accept an allocation, you have a short window to pay (typically 2 days). Once payment is verified, shares are usually credited to your demat within 2–3 business days, subject to depository timelines and any company-level restrictions. Timeframes are typical, not guaranteed.

There are no separate platform fee lines and no GST on the transfer — the desk's margin is built into the buy/sell price you're quoted. The only statutory add-on on a purchase is stamp duty on the consideration, shown transparently in your cost breakdown.

Is there a minimum ticket size for Usha Shriram?

Minimums vary by company and depend on the lot the desk can source. Raise an enquiry and the desk will confirm the available quantity and the minimum for that name.

What KYC do I need, and do I need a demat account?

You'll share your demat details when you enquire so we can settle directly. Full KYC — PAN and a client-master / demat statement — is required before the transfer step, when shares actually change hands. Yes, you need an active demat account to hold unlisted shares.

Are there lock-ins on unlisted or pre-IPO shares?

Some shares carry statutory or company-imposed lock-ins — for example, a post-listing lock-in on pre-IPO stock — and transfers can be subject to the company's articles or approvals. Where a lock-in applies, we'll flag it before you commit.

How do I sell Usha Shriram shares I already hold?

Raise a sell enquiry with the company, quantity and your target price. The desk confirms a buying price, you transfer your shares into the desk's demat, and once the credit is verified we pay you out by bank transfer to your registered account. The desk never pays out before your shares are received.

Unlisted shares are illiquid, may be hard or impossible to sell, and are not covered by exchange settlement guarantees or investor-protection funds. Pricing is indicative, not live. Read the full Risk Disclosure before you enquire, and invest only what you can afford to lock away.

Usha Shriram Unlisted Share Price | Buy Usha Shriram Pre-IPO Shares — wisefolio

Unlisted shares are illiquid and carry higher risk than listed securities. Prices are indicative, not live. Read the risk disclosure.

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Usha Shriram Unlisted Share Price | Buy Usha Shriram Pre-IPO Shares — wisefolio | wisefolio

Investment Thesis

Delhi-based consumer durables company (est. 1983) founded by Dr. Charat Ram of the DCM Shriram industrial group. Distributes USHA SHRIRAM and EUROLEX branded products across lighting, cookware, water/air purifiers, fans, luggage, electronics and furniture. Revenue has collapsed to ₹64.3 lakh FY2025 (from ₹1–100 Cr range in FY2023) — a severe contraction. CRISIL downgraded to BB-/Stable in 2017. Despite the prestigious founding lineage, the business is in significant decline. Private company. Avoid.

Pros

Founded by Dr. Charat Ram (DCM Shriram industrial group) — prestigious lineage
Broad consumer durables brand portfolio: lighting, cookware, purifiers, fans, luggage, electronics, furniture
EBITDA CAGR +49% (FY2025) — improving operating leverage despite revenue decline

Cons

Revenue collapsed to ₹64.3 lakh FY2025 — severely contracted from earlier scale (₹1–100 Cr range in FY2023)
CRISIL downgraded to BB-/Stable in 2017 — long-term financial stress
Private company with very limited public disclosure
Revenue declining at −24% CAGR (FY2025) — business contraction ongoing

Business Segments

Consumer durables — USHA SHRIRAM branded lighting, cookware, water/air purifiers, fans (EUROLEX), luggage, mobiles, CCTV cameras, TV, furniture

Hospitality — hotel operations (linked to The Grand Uddhav hotel, New Delhi)

Revenue Model

Revenue model likely involves distribution, licensing, or enterprise-level activities related to consumer durables and home appliances within the Usha-Shriram business ecosystem.

Detailed Analysis

Growth outlookExpansion plans, industry tailwinds & headwinds6

Growth Plans

Potential revival through restructuring or merger with active Usha brand entities.

India's consumer durables market is growing driven by rising disposable income and urbanization.

Industry Tailwinds

Potential revival through restructuring or merger with active Usha brand entities.

India's consumer durables market is growing driven by rising disposable income and urbanization.

Recent Developments

FY2025: Revenue ₹64.3 lakh (−24% CAGR); EBITDA +49% — shrinking but marginally improving efficiency

Operations significantly reduced from peak; authorized capital ₹15 Cr vs revenue ₹64.3 lakh

CRISIL BB-/Stable (last rating 2017) — no recent public rating update

Comparable Companies

CompanyTypeTickerMkt Cap

Usha InternationalListedUnlisted—

Havells IndiaPE: ~55xxListedHAVELLS~90000 Cr

Orient ElectricPE: ~40xxListedORIENTELEC~4000 Cr

Usha InternationalListed

Unlisted

Frequently Asked Questions

About Usha Shriram

Usha Shriram Enterprises Private Limited is a New Delhi-based company incorporated on 24 March 1983. The company operates as a multi-product consumer goods company with deep roots in the Indian market. It is closely associated with the Usha brand, which is one of India's most recognized consumer durables brands with a history spanning several decades. The company's product portfolio is extensive, spanning fans, appliances, cookware, water purifiers, air purifiers, lighting products, and consumer electronics. Usha Shriram has been in the business of water purifiers since 1996 and was among the first companies in India to launch a table-top water purifier capable of eliminating both bacteria and viruses. The business covers a vast range of product categories under the 'Home Solutions' umbrella including: fans (ceiling, wall, table, pedestal, cabin, exhaust, and fresh air fans), cooking appliances and cookware, water and air purification systems, CCTV cameras, lighting products, luggage, and furniture. This diversified product mix allows the company to cater to a broad customer base across urban and semi-urban India. The company is registered at Block A, DDA Commercial Complex, Ring Road, Naraina, New Delhi, Delhi — 110028, and operates through a distribution-led model. The authorised and paid-up share capital reflects a mature private enterprise structure. Usha Shriram Enterprises has two directors as per MCA filings: Subodh Varma and Anupam Bharat. The company remains a private limited entity with no publicly disclosed plans for an IPO or listing. Revenue for the financial year ending March 31, 2025 was approximately ₹64.3 lakh, which represents a significantly reduced scale of operations compared to prior years — the book networth decreased by 55.89% over the period, indicating operational contraction. The company was active with operating revenue in the INR 1 Cr - 100 Cr range for FY2023. The CRISIL rating as of March 2017 stood at BB-/Stable for long-term facilities, with a downgrade from BB/Stable. As a private company in a competitive consumer durables landscape, Usha Shriram faces significant headwinds from organised players and changing retail dynamics. The Usha brand has broad recognition, but execution at the distribution level remains key to recovery.

Key Milestones

Common questions about unlisted shares

How do I buy Usha Shriram unlisted shares here?
Raise an enquiry on any company with the quantity you want. Our desk sources the shares and comes back with a firm price and allocation. You accept the allocation, transfer the funds to the desk's published bank account, and once we verify payment the shares are transferred into your demat.
Who am I actually transacting with?
You transact with the desk, not with an anonymous counterparty. When you buy, you buy from the desk; when you sell, you sell to the desk. Shares always route through the desk's own demat account, so there's one accountable party for the whole trade.
How do I pay, and is there a payment gateway?
Payment is by direct bank transfer to Prospire Network Private Limited's published account (CIN U82300UP2025PTC233622), shown to you in-app at the payment step. There is no card gateway and no escrow. Never pay to a personal account or to any account shared over phone, WhatsApp or email — even if the person claims to be from our team.

Usha Shriram Enterprises Private Limited

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