What does Deepak Houseware & Toys Limited do?

Deepak Houseware & Toys Limited is a manufacturer and marketer of toys and houseware products incorporated in 2020 and based in Bhiwadi, Rajasthan. The company appears to operate in the domestic toys and consumer goods segment, with a potential online presence under the Urban Tots brand.

When was Deepak Houseware & Toys Limited incorporated?

The company was incorporated in 2020 in Rajasthan, registered under the Registrar of Companies, Rajasthan with CIN U25111RJ2020PLC070129.

What is the current share price?

The current indicative share price for Deepak Houseware & Toys Limited in the unlisted market is approximately ₹2,700 per share.

How do I buy Urban Tots unlisted shares here?

Raise an enquiry on any company with the quantity you want. Our desk sources the shares and comes back with a firm price and allocation. You accept the allocation, transfer the funds to the desk's published bank account, and once we verify payment the shares are transferred into your demat.

Who am I actually transacting with?

You transact with the desk, not with an anonymous counterparty. When you buy, you buy from the desk; when you sell, you sell to the desk. Shares always route through the desk's own demat account, so there's one accountable party for the whole trade.

How do I pay, and is there a payment gateway?

Payment is by direct bank transfer to Prospire Network Private Limited's published account (CIN U82300UP2025PTC233622), shown to you in-app at the payment step. There is no card gateway and no escrow. Never pay to a personal account or to any account shared over phone, WhatsApp or email — even if the person claims to be from our team.

How long does settlement take?

After you accept an allocation, you have a short window to pay (typically 2 days). Once payment is verified, shares are usually credited to your demat within 2–3 business days, subject to depository timelines and any company-level restrictions. Timeframes are typical, not guaranteed.

There are no separate platform fee lines and no GST on the transfer — the desk's margin is built into the buy/sell price you're quoted. The only statutory add-on on a purchase is stamp duty on the consideration, shown transparently in your cost breakdown.

Is there a minimum ticket size for Urban Tots?

Minimums vary by company and depend on the lot the desk can source. Raise an enquiry and the desk will confirm the available quantity and the minimum for that name.

What KYC do I need, and do I need a demat account?

You'll share your demat details when you enquire so we can settle directly. Full KYC — PAN and a client-master / demat statement — is required before the transfer step, when shares actually change hands. Yes, you need an active demat account to hold unlisted shares.

Are there lock-ins on unlisted or pre-IPO shares?

Some shares carry statutory or company-imposed lock-ins — for example, a post-listing lock-in on pre-IPO stock — and transfers can be subject to the company's articles or approvals. Where a lock-in applies, we'll flag it before you commit.

How do I sell Urban Tots shares I already hold?

Raise a sell enquiry with the company, quantity and your target price. The desk confirms a buying price, you transfer your shares into the desk's demat, and once the credit is verified we pay you out by bank transfer to your registered account. The desk never pays out before your shares are received.

Unlisted shares are illiquid, may be hard or impossible to sell, and are not covered by exchange settlement guarantees or investor-protection funds. Pricing is indicative, not live. Read the full Risk Disclosure before you enquire, and invest only what you can afford to lock away.

Urban Tots Unlisted Share Price | Buy Urban Tots Pre-IPO Shares — wisefolio

Unlisted shares are illiquid and carry higher risk than listed securities. Prices are indicative, not live. Read the risk disclosure.

Talk to us

Urban Tots Unlisted Share Price | Buy Urban Tots Pre-IPO Shares — wisefolio | wisefolio

Investment Thesis

Rapidly growing Rajasthan toy and houseware manufacturer (est. 2020) operating under the Urban Tots brand from Bhiwadi Industrial Area, Alwar. Revenue ₹79.5 Cr FY2024 with PAT ₹7.04 Cr and a 71% revenue CAGR over FY2022–24. Distributed through FirstCry, Hamleys, DMart, Reliance Retail, Vishal Mega Mart, Amazon and Flipkart — broad national retail reach. Promoters Deepak and Satya Chaudhary hold ~81%. IPO planned 2026 (₹200 Cr raise; ~₹2,100 Cr target valuation). Ambitious ₹2,000 Cr FY31 revenue target. One of the most exciting pre-IPO consumer brand growth stories in the toy sector.

Pros

Revenue ₹79.5 Cr FY2024; PAT ₹7.04 Cr — profitable and rapidly growing
71% revenue CAGR (FY2022–FY2024); FY2025 revenue +58.32% YoY — exceptional growth
Distribution: FirstCry, DMart, VMart, Hamleys, Reliance Retail, Vishal Mega Mart, Amazon, Flipkart — strong retail reach
IPO planned 2026 — targeting ₹200 Cr raise; revenue target ₹2,000 Cr by FY31
Pre-IPO indicative valuation ~₹329 Cr; unlisted price ₹80/share (Jan 2026)

Cons

Very young company (est. 2020) — limited operating history of 5 years
Toy sector highly competitive: competing with Mattel, Hasbro, Funskool, Camlin on one end and Chinese imports on the other
Revenue target of ₹2,000 Cr by FY31 implies 25x growth — extremely ambitious

Business Segments

Toys manufacturing — plastic, electronic, wooden, metallic toys and baby dolls (brand: Urban Tots)

Houseware manufacturing — plastic containers, stainless steel utensils

Bicycle freewheels manufacturing

Revenue Model

Revenue generated through manufacturing and sale of toys and houseware products to retail consumers and distributors across India, potentially also through e-commerce channels under the Urban Tots brand.

Detailed Analysis

Growth outlookExpansion plans, industry tailwinds & headwinds6

Growth Plans

India's toy market is projected to grow significantly as domestic manufacturing is promoted under PLI and Make in India schemes.

Growing middle-class consumer spending on branded toys and houseware products.

Industry Tailwinds

India's toy market is projected to grow significantly as domestic manufacturing is promoted under PLI and Make in India schemes.

Growing middle-class consumer spending on branded toys and houseware products.

Recent Developments

FY2024: Revenue ₹79.5 Cr; PAT ₹7.04 Cr; 145 employees (September 2024)

FY2025: Revenue +58.32% YoY — growth accelerating

IPO in 2026 — targeting ₹200 Cr raise at ~₹2,100 Cr valuation

Distribution partnerships with 18 exclusive distributors and major retailers (FirstCry, Hamleys, DMart, Reliance Retail)

Comparable Companies

CompanyTypeTickerMkt Cap

Funskool IndiaListedUnlisted—

Playgro ToysListedUnlisted—

Funskool IndiaListed

Unlisted

Playgro ToysListed

Unlisted

Frequently Asked Questions

About Urban Tots

Urban Tots, operating under Deepak Houseware & Toys Limited, is one of India's fastest-growing domestic toy manufacturers. Founded in 2020 and commencing commercial operations in August 2021, the company is headquartered in Bhiwadi, Rajasthan, and operates a state-of-the-art manufacturing facility spanning 36,000 square yards. The plant houses over 55 imported machines and employs more than 350 people, making it one of the more mechanised toy production units in the country. Urban Tots manufactures a wide range of products including plastic toys, electronic toys, role-playing items, and educational toys. The company has positioned itself as a Made-in-India alternative to imported Chinese toys, benefiting from the Government of India's Production Linked Incentive (PLI) scheme for toy manufacturing. The PLI scheme provides financial incentives to eligible manufacturers meeting defined production thresholds, supporting Urban Tots' capacity expansion and cost competitiveness. The company's distribution strategy is notable: it has signed 18 exclusive distribution agreements with prominent retailers including FirstCry, DMart, VMart, Hamleys, and Reliance Retail. Products are also available online via Amazon and Flipkart, giving Urban Tots a strong omni-channel reach across India's retail landscape. Financially, Urban Tots has demonstrated exceptional growth. Revenue scaled from approximately ₹16.23 Crore in FY2022 to ₹49.15 Crore in FY2023, and further to approximately ₹78.82 Crore in FY2024—representing nearly 5x growth in just three years. Net profit also grew from ₹2.4 Crore in FY2022 to approximately ₹9.78 Crore in FY2024. This trajectory reflects both demand expansion in the domestic toy market and the company's operational efficiency. India's toy industry is undergoing a structural transformation, driven by the government's push to reduce imports from China and build domestic manufacturing capabilities. India imposed a basic customs duty hike on imported toys and streamlined quality standards, which has benefited local players like Urban Tots. The domestic toy market is estimated to grow to USD 3 billion by 2028, and companies with established manufacturing infrastructure are well-placed to capture disproportionate market share. Urban Tots converted from a Private Limited to a Public Limited company in 2024, a step that signals its intent to eventually list on Indian stock exchanges. Management has indicated IPO plans within the next 2-3 years, which would provide an exit avenue for current unlisted shareholders and further fuel expansion.

Key Milestones

Common questions about unlisted shares

How do I buy Urban Tots unlisted shares here?
Raise an enquiry on any company with the quantity you want. Our desk sources the shares and comes back with a firm price and allocation. You accept the allocation, transfer the funds to the desk's published bank account, and once we verify payment the shares are transferred into your demat.
Who am I actually transacting with?
You transact with the desk, not with an anonymous counterparty. When you buy, you buy from the desk; when you sell, you sell to the desk. Shares always route through the desk's own demat account, so there's one accountable party for the whole trade.
How do I pay, and is there a payment gateway?
Payment is by direct bank transfer to Prospire Network Private Limited's published account (CIN U82300UP2025PTC233622), shown to you in-app at the payment step. There is no card gateway and no escrow. Never pay to a personal account or to any account shared over phone, WhatsApp or email — even if the person claims to be from our team.

Deepak Houseware & Toys Limited

How settlement works

Get price alerts for Deepak Houseware & Toys Limited

Discuss Urban Tots

Similar companies

Other ways to invest