Where is Deepak Houseware and Toys Limited located?

The company is headquartered in Bhiwadi, Rajasthan — a major industrial township in the Alwar district near the Delhi-NCR border. Bhiwadi is part of the Delhi-Mumbai Industrial Corridor (DMIC) and is home to numerous plastics, auto-ancillary, and consumer goods manufacturers.

When was Deepak Houseware and Toys Limited incorporated?

The company was incorporated in 2020 in Rajasthan under CIN U25111RJ2020PLC070129. It is a relatively new company in the Indian consumer goods sector.

Is Deepak Houseware and Toys Limited listed on any exchange?

No, Deepak Houseware and Toys Limited is an unlisted company. Its shares are available in the unlisted market at approximately ₹59 per share.

What plastic products does Deepak Houseware manufacture?

Specific product details for Deepak Houseware and Toys Limited are not publicly confirmed. As a plastic houseware and toys company, the range likely includes plastic kitchen and storage products, children's toys and educational games, plastic furniture components, and related consumer plastic goods.

How do I buy Deepak Houseware & Toys unlisted shares here?

Raise an enquiry on any company with the quantity you want. Our desk sources the shares and comes back with a firm price and allocation. You accept the allocation, transfer the funds to the desk's published bank account, and once we verify payment the shares are transferred into your demat.

Who am I actually transacting with?

You transact with the desk, not with an anonymous counterparty. When you buy, you buy from the desk; when you sell, you sell to the desk. Shares always route through the desk's own demat account, so there's one accountable party for the whole trade.

How do I pay, and is there a payment gateway?

Payment is by direct bank transfer to Prospire Network Private Limited's published account (CIN U82300UP2025PTC233622), shown to you in-app at the payment step. There is no card gateway and no escrow. Never pay to a personal account or to any account shared over phone, WhatsApp or email — even if the person claims to be from our team.

How long does settlement take?

After you accept an allocation, you have a short window to pay (typically 2 days). Once payment is verified, shares are usually credited to your demat within 2–3 business days, subject to depository timelines and any company-level restrictions. Timeframes are typical, not guaranteed.

There are no separate platform fee lines and no GST on the transfer — the desk's margin is built into the buy/sell price you're quoted. The only statutory add-on on a purchase is stamp duty on the consideration, shown transparently in your cost breakdown.

Is there a minimum ticket size for Deepak Houseware & Toys?

Minimums vary by company and depend on the lot the desk can source. Raise an enquiry and the desk will confirm the available quantity and the minimum for that name.

What KYC do I need, and do I need a demat account?

You'll share your demat details when you enquire so we can settle directly. Full KYC — PAN and a client-master / demat statement — is required before the transfer step, when shares actually change hands. Yes, you need an active demat account to hold unlisted shares.

Are there lock-ins on unlisted or pre-IPO shares?

Some shares carry statutory or company-imposed lock-ins — for example, a post-listing lock-in on pre-IPO stock — and transfers can be subject to the company's articles or approvals. Where a lock-in applies, we'll flag it before you commit.

How do I sell Deepak Houseware & Toys shares I already hold?

Raise a sell enquiry with the company, quantity and your target price. The desk confirms a buying price, you transfer your shares into the desk's demat, and once the credit is verified we pay you out by bank transfer to your registered account. The desk never pays out before your shares are received.

Unlisted shares are illiquid, may be hard or impossible to sell, and are not covered by exchange settlement guarantees or investor-protection funds. Pricing is indicative, not live. Read the full Risk Disclosure before you enquire, and invest only what you can afford to lock away.

Deepak Houseware & Toys Unlisted Share Price | Buy Deepak Houseware & Toys Pre-IPO Shares — wisefolio

Investment Thesis

Deepak Houseware and Toys Limited is a newly incorporated (2020) Bhiwadi-based plastic houseware and toys manufacturer operating in a sector that has received significant government support through PLI schemes, BIS import certification mandates, and the National Toy Action Plan. While these policy tailwinds are genuinely favorable for domestic toy manufacturers, the company's very short operating history, absence of a public digital presence, and intense competition from established players limit the near-term investment thesis. At ₹59 per share in the unlisted market, investors are essentially making an early-stage bet on the company's ability to scale in a competitive consumer goods segment with strong macro drivers.

Pros

ISIN INE0MQ801018 confirmed (scrip name: Urban Tots); revenue ₹79.5 Cr (FY24) with 60% CAGR — high-growth consumer goods company.
Revenue grew 58.32% in FY25 — accelerating growth trajectory; 145 employees as of Sep 2024.
Urban Tots brand — targeted houseware and toys brand with strong consumer positioning.
RIICO Industrial Area, Bhiwadi, Rajasthan — proximity to Delhi NCR market; well-connected logistics hub.

Cons

Unlisted (U-prefix) — no secondary market; ISIN exists but OTC only.
Incorporated only August 2020 — very young company; high growth rates may normalize as base expands.
Toys and houseware market faces intense competition from Chinese imports and established brands.
Consumer goods manufacturing in Rajasthan requires building pan-India distribution network from scratch.

Business Segments

Houseware & Toys (Urban Tots)

Manufacturing and distribution of houseware products and toys under the Urban Tots brand; targeting modern urban consumers.

Revenue Model

Deepak Houseware and Toys Limited generates revenue through the manufacture and/or distribution of plastic houseware products and toys to wholesale distributors, retailers, and e-commerce platforms serving the Indian domestic consumer market. Revenue is transaction-based on product sales, with margins determined by raw material costs (primarily plastic resin — PP, HDPE, ABS), manufacturing efficiency, and competitive pricing in the consumer goods market. Distribution may include direct supply to modern trade (supermarkets, hypermarkets) and general trade (kiranas, local retailers) channels.

Detailed Analysis

Growth outlookExpansion plans, industry tailwinds & headwinds14

Growth Plans

Government's National Toy Action Plan targeting India to become a global toys hub with $3 billion in exports

PLI scheme for toys providing direct financial incentives for domestic manufacturers

Rising Indian middle class driving consumer goods and toys demand across Tier 2 and Tier 3 cities

E-commerce expansion enabling smaller regional manufacturers to reach national retail audiences

Recent Developments

Revenue growth 58.32%

145 employees as of September 2024; Urban Tots brand scaling rapidly from Bhiwadi manufacturing base.

FY2025

Comparable Companies

CompanyTypeTickerMkt Cap

Nilkamal LimitedListedNSE: NILKAMALMid-cap listed

Supreme Industries LimitedListedNSE: SUPREMEINDLarge-cap listed

Cello World LimitedListedNSE: CELLOMid-cap listed

Playgro Toys Private LimitedListedUnlisted—

Frequently Asked Questions

India's Production Linked Incentive (PLI) scheme for toys (launched under the National Toy Action Plan) provides financial incentives of 25% on incremental sales from new investments to domestic toy manufacturers. Combined with mandatory BIS certification for imports and restrictions on substandard Chinese toys, the scheme has created a significantly more favorable environment for Indian toy producers like Deepak Houseware and Toys.

About Deepak Houseware & Toys

Deepak Houseware and Toys Limited is a Bhiwadi, Rajasthan-based manufacturer of plastic houseware products and toys, incorporated in 2020. Despite being a relatively young company, it has demonstrated rapid revenue growth — reported revenues of approximately ₹79.5 crore in FY2024, representing a ~60% CAGR since its early operating years. The company is registered under NIC code 25111, indicating its focus on plastics-based consumer goods manufacturing. Bhiwadi in Rajasthan's Alwar district is a major industrial hub for plastics and consumer goods manufacturing, providing Deepak Houseware access to established supply chains, labor pools, and proximity to the large Delhi-NCR consumer market. The company's product range spans everyday kitchen and home utility items — storage containers, kitchenware, tiffin boxes, water bottles — alongside plastic toys for children. The Indian organized houseware market is estimated at over ₹15,000 crore and growing at 10-12% annually, driven by urbanization, nuclear family formation, and aspirational consumption. Within this, the plastic-to-premium transition represents a key structural shift that benefits organized manufacturers who can meet quality and design standards. Deepak Houseware's rapid revenue growth of ~60% CAGR in its early years suggests successful product-market fit and strong distribution ramp-up, particularly in North India. The company likely sells through a combination of modern trade (supermarkets, hypermarkets), general trade (kirana stores), and emerging e-commerce channels. As an unlisted entity, shares are accessible only via the secondary market. The company has no publicly announced IPO plans, though its growth trajectory may make it a candidate for capital markets in the medium term.

Key Milestones

Incorporated August 6, 2020 in Bhiwadi, Rajasthan (CIN: U25111RJ2020PLC070129)

Common questions about unlisted shares

How do I buy Deepak Houseware & Toys unlisted shares here?
Raise an enquiry on any company with the quantity you want. Our desk sources the shares and comes back with a firm price and allocation. You accept the allocation, transfer the funds to the desk's published bank account, and once we verify payment the shares are transferred into your demat.
Who am I actually transacting with?
You transact with the desk, not with an anonymous counterparty. When you buy, you buy from the desk; when you sell, you sell to the desk. Shares always route through the desk's own demat account, so there's one accountable party for the whole trade.
How do I pay, and is there a payment gateway?

Deepak Houseware and Toys Limited

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