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Unlisted shares are illiquid and carry higher risk than listed securities. Prices are indicative, not live. Read the risk disclosure.

Credit Rating (CRISIL)
CARE B
Rates the company's debt-servicing ability — not the quality or value of its shares.
Rated: 16 Oct 2020
This rating is over a year old.
View Full ReportValuation
Financials
Source: CRISILInvestment Thesis
Ashapura Intimates Fashion Limited is a small Gujarat-based innerwear manufacturer operating in a structurally growing segment of India's apparel market. While long-term sector tailwinds are positive, the company's limited scale, low share price, and competition from national brands present significant challenges. Investors should conduct thorough due diligence given limited public financial disclosures.
Pros
Cons
Business Segments
Women's Intimate Wear
Manufacturing and sale of lingerie, bras, and women's innerwear products under the Ashapura brand
Men's Innerwear
Production and distribution of men's briefs, vests, and innerwear garments
Kids' Innerwear
Intimate wear and innerwear for children across age groups
Revenue Model
Ashapura Intimates Fashion generates revenue through manufacturing and selling intimate wear products to wholesale distributors, retail outlets, and through its own brand channels. Revenue is driven by volume sales in the domestic Indian innerwear market, with seasonal demand peaks around festive periods.
Detailed Analysis
Growth Plans
Growth of India's organised intimate wear market, especially in Tier 2 and Tier 3 cities
Increasing acceptance of branded innerwear in semi-urban and rural India
Potential partnerships or distribution tie-ups to expand retail reach
Export potential in South Asian and African markets
Industry Tailwinds
Recent Developments
India's organised innerwear market continues to expand, driven by rising incomes, urbanisation, and increasing brand consciousness among consumers in Tier 2 and Tier 3 cities.
2024-01Comparable Companies
PAGEIND · ~40,000 Cr
Frequently Asked Questions
About Ashapura Intimates Fashion Limited
Ashapura Intimates Fashion Limited is a Surat-based apparel company specialising in the manufacture and retail of intimate wear, lingerie, and innerwear products for women and men. Incorporated in 2013, the company has rapidly scaled its operations to become a notable player in India's fast-growing innerwear segment, which has been driven by rising disposable incomes, increasing brand consciousness, and the growth of e-commerce. Ashapura operates under the brand name 'Ashapura' and sells through a combination of retail outlets, multi-brand stores, and online platforms across India. The company's manufacturing base is located in Gujarat, leveraging Surat's established textile ecosystem for sourcing fabrics and accessories. Ashapura's product range includes bras, briefs, shapewear, camisoles, thermal wear, and socks, targeting the mid-market consumer segment with a focus on comfort and value. The Indian intimate wear market is estimated at over Rs 30,000 crore and growing at approximately 12-15% annually, driven by a young demographic and increasing female workforce participation. The company has invested in brand building and distribution expansion, aiming to compete with established players such as Page Industries (Jockey), Lovable Lingerie, and Enamor.
Key Milestones
Incorporated in 2013 in Surat, Gujarat as a public limited company (CIN: L17299GJ2013PLC075121)
Established manufacturing and marketing operations for intimate wear and innerwear products
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Unlisted shares are illiquid and carry higher risk. Pricing is indicative, not live, and these are private off-market transactions with no exchange settlement guarantee. Read the full risk disclosure.
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Growth of India's organised intimate wear market, especially in Tier 2 and Tier 3 cities
Increasing acceptance of branded innerwear in semi-urban and rural India
Potential partnerships or distribution tie-ups to expand retail reach
Export potential in South Asian and African markets
Industry Headwinds
Continued market share gains by established brands squeezing smaller players
Rising raw material costs compressing margins
Inability to invest in advertising and brand building at scale
Intense competition from Page Industries (Jockey), Lovable, and unbranded players
Source: Media Reports / Public Records
Margin pressure from rising raw material (yarn, fabric) costs
Source: Company Financial Filings
Low liquidity on BSE SME platform compared to mainboard stocks
Source: Media Reports / Public Records
Small scale compared to dominant players in the segment
Source: Media Reports / Public Records
Faces intense competition from large national innerwear brands like Page Industries, Lux Industries, Dollar Industries, and Rupa & Company, which have significantly greater brand recall and distribution.
Small scale limits the company's ability to invest in marketing, technology, and distribution expansion.
Cotton and synthetic yarn prices can be volatile, affecting manufacturing costs and margins.
Shifting consumer preferences toward branded and premium innerwear may disadvantage smaller unbranded or less-known manufacturers.
Unlisted status means limited exit options; the very low share price of ₹9 reflects limited secondary market interest.
LUXIND · ~2,500 Cr
DOLLAR · ~1,200 Cr
Built a branded intimate wear portfolio targeting domestic Indian consumers
Shares trade on the unlisted market at approximately ₹9 per share
Ashapura Family (Pravin Ashapura, Manish Ashapura)