What does Adret Retail Private Limited do?

Adret Retail Private Limited is the parent company of Kapiva, a modern Ayurvedic wellness brand that sells herbal nutrition, health supplements, juices, and personal care products through D2C and multi-channel distribution across India.

Who are the founders and promoters of Kapiva / Adret Retail?

Kapiva was co-founded by Ameve Sharma (grandson of Dabur's founder) and Shrey Badhani. Ameve Sharma serves as the CEO. The company has significant backing from the Burman family (Dabur promoters), Fireside Ventures, and A91 Partners.

Is Adret Retail / Kapiva profitable?

Kapiva is a growth-stage startup that has been investing heavily in brand building and distribution. As of the latest publicly available data (FY23–FY24), the company was not yet EBITDA positive, though revenues were growing strongly year-over-year.

What is the lot size for unlisted shares of Adret Retail?

The minimum lot size for unlisted shares of Adret Retail Private Limited is 1 share, making it accessible for retail investors in the unlisted market.

Is Kapiva / Adret Retail planning an IPO?

As of 2025, no formal IPO filing has been made. Given investor backing and growth ambitions, an IPO in the medium term (2025–2027) is a possibility, but no timeline has been officially announced.

What products does Kapiva sell?

Kapiva offers a wide portfolio including Ayurvedic juices (aloe vera, karela jamun, etc.), health supplements (ashwagandha, shilajit), herbal ghee, protein powders, skincare, and haircare products — all rooted in Ayurvedic formulations.

Who are Kapiva's major investors?

Kapiva has received funding from Fireside Ventures, A91 Partners, and members of the Burman family (promoters of Dabur India). The company has raised over ₹100 Cr in funding across multiple rounds.

How do I buy Adret Retail unlisted shares here?

Raise an enquiry on any company with the quantity you want. Our desk sources the shares and comes back with a firm price and allocation. You accept the allocation, transfer the funds to the desk's published bank account, and once we verify payment the shares are transferred into your demat.

Who am I actually transacting with?

You transact with the desk, not with an anonymous counterparty. When you buy, you buy from the desk; when you sell, you sell to the desk. Shares always route through the desk's own demat account, so there's one accountable party for the whole trade.

How do I pay, and is there a payment gateway?

Payment is by direct bank transfer to Prospire Network Private Limited's published account (CIN U82300UP2025PTC233622), shown to you in-app at the payment step. There is no card gateway and no escrow. Never pay to a personal account or to any account shared over phone, WhatsApp or email — even if the person claims to be from our team.

How long does settlement take?

After you accept an allocation, you have a short window to pay (typically 2 days). Once payment is verified, shares are usually credited to your demat within 2–3 business days, subject to depository timelines and any company-level restrictions. Timeframes are typical, not guaranteed.

There are no separate platform fee lines and no GST on the transfer — the desk's margin is built into the buy/sell price you're quoted. The only statutory add-on on a purchase is stamp duty on the consideration, shown transparently in your cost breakdown.

Is there a minimum ticket size for Adret Retail?

Minimums vary by company and depend on the lot the desk can source. Raise an enquiry and the desk will confirm the available quantity and the minimum for that name.

What KYC do I need, and do I need a demat account?

You'll share your demat details when you enquire so we can settle directly. Full KYC — PAN and a client-master / demat statement — is required before the transfer step, when shares actually change hands. Yes, you need an active demat account to hold unlisted shares.

Are there lock-ins on unlisted or pre-IPO shares?

Some shares carry statutory or company-imposed lock-ins — for example, a post-listing lock-in on pre-IPO stock — and transfers can be subject to the company's articles or approvals. Where a lock-in applies, we'll flag it before you commit.

How do I sell Adret Retail shares I already hold?

Raise a sell enquiry with the company, quantity and your target price. The desk confirms a buying price, you transfer your shares into the desk's demat, and once the credit is verified we pay you out by bank transfer to your registered account. The desk never pays out before your shares are received.

Unlisted shares are illiquid, may be hard or impossible to sell, and are not covered by exchange settlement guarantees or investor-protection funds. Pricing is indicative, not live. Read the full Risk Disclosure before you enquire, and invest only what you can afford to lock away.

Adret Retail Unlisted Share Price | Buy Adret Retail Pre-IPO Shares — wisefolio

Investment Thesis

Adret Retail (Kapiva) is a high-growth consumer brand play in India's booming Ayurvedic wellness segment, backed by credible institutional investors and a strong founding team with heritage in the Dabur ecosystem. While profitability remains a near-term challenge, the brand's differentiated positioning, omnichannel scale, and large addressable market make it an attractive pre-IPO opportunity for investors with a 3–5 year horizon.

Pros

Owns Kapiva — one of India's fastest-growing modern Ayurvedic D2C brands with strong brand recall
Backed by marquee investors including Fireside Ventures, A91 Partners, and Dabur promoter family (Burman family)
Strong revenue growth trajectory in India's booming herbal & wellness segment (₹50,000+ Cr market)
Omnichannel presence: D2C website, Amazon, Flipkart, quick-commerce (Blinkit, Zepto) and offline retail
Differentiated positioning as 'modern Ayurveda' appeals to young, urban health-conscious consumers

Cons

Unlisted private company with no public market liquidity; exit only via secondary transactions or IPO
Operates in a highly competitive space with large incumbents (Dabur, Himalaya, Patanjali, Emami)
Heavy D2C customer acquisition costs compress profitability; path to sustained EBITDA positivity uncertain
No dividend history; returns are entirely dependent on valuation appreciation
Regulatory risks around AYUSH product claims and labelling requirements

Business Segments

Herbal Nutrition & Supplements

Ayurvedic health supplements including ashwagandha, shilajit, chyawanprash, and other immunity and wellness products

Herbal Juices & Beverages

Range of Ayurvedic juices such as aloe vera, amla, karela jamun, and noni targeted at daily health routines

Personal Care & Herbal Ghee

Skincare, haircare products and A2 herbal ghee variants based on Ayurvedic ingredient science

Revenue Model

Kapiva primarily earns revenue through direct-to-consumer (D2C) sales via its own website, supplemented by e-commerce marketplaces (Amazon, Flipkart, Blinkit, Zepto) and a growing offline retail presence. The company uses a subscription and repeat-purchase model for wellness products, enhancing customer lifetime value. Revenue is product-based with no licensing or SaaS component.

Detailed Analysis

Growth outlookExpansion plans, industry tailwinds & headwinds11

Growth Plans

Potential IPO in 2025–2027 window as D2C FMCG listings gain traction

India's herbal & Ayurvedic FMCG market projected to reach ₹1,00,000 Cr by 2030

Expansion into international markets (Middle East, Southeast Asia) for diaspora consumers

New category entries in protein nutrition and women's wellness

Industry Tailwinds

Recent Developments

Quick-commerce expansion

Kapiva expanded its presence on quick-commerce platforms including Blinkit and Zepto to tap into impulse-driven wellness purchases in Tier 1 cities.

2024-01

New product launches in protein segment

Kapiva launched plant-based protein powders to compete in the fast-growing sports nutrition and fitness supplement category.

2023-09

Offline retail push

The company significantly scaled its offline retail presence through modern trade and general trade channels, reducing dependence on online-only sales.

2023-06

Comparable Companies

CompanyTypeTickerMkt Cap

Dabur India LtdPE: ~45xxListedDABUR~₹85,000 Cr

Himalaya Wellness CompanyListedUnlisted~₹30,000 Cr (estimated)

Emami LimitedPE: ~38xxListedEMAMILTD~₹20,000 Cr

Honasa Consumer Ltd (Mamaearth)PE: ~60xxListed

Frequently Asked Questions

About Adret Retail

Adret Retail Private Limited is an Indian retail company. The company operates in India's growing retail sector, which has been undergoing significant transformation through organised retail expansion, e-commerce growth, and changing consumer preferences.

Key Milestones

Founded in 2016 in Bengaluru by Ameve Sharma and Shrey Badhani as Adret Retail Private Limited

Launched Kapiva brand positioning modern Ayurveda for millennial consumers

Raised seed and Series A funding from Fireside Ventures between 2018–2020

Common questions about unlisted shares

How do I buy Adret Retail unlisted shares here?
Raise an enquiry on any company with the quantity you want. Our desk sources the shares and comes back with a firm price and allocation. You accept the allocation, transfer the funds to the desk's published bank account, and once we verify payment the shares are transferred into your demat.
Who am I actually transacting with?
You transact with the desk, not with an anonymous counterparty. When you buy, you buy from the desk; when you sell, you sell to the desk. Shares always route through the desk's own demat account, so there's one accountable party for the whole trade.
How do I pay, and is there a payment gateway?
Payment is by direct bank transfer to Prospire Network Private Limited's published account (CIN U82300UP2025PTC233622), shown to you in-app at the payment step. There is no card gateway and no escrow. Never pay to a personal account or to any account shared over phone, WhatsApp or email — even if the person claims to be from our team.

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