Ime Portfolio Managers PMS

IME (Investments Made Easy) Capital is a boutique investments firm that provides end-to-end services to investors, families and corporates, customised to their unique financial needs. IME combines the DNA, ethos and personal attention of a boutique firm with institutional practices and research methodologies of a global asset management firm. IME was founded by Ashi Anand, who, after over 20 years as a fund manager at institutions such as ICICI Prudential and Kotak Mahindra, identified structural flaws in the wealth management industry. IME was built to focus on research, expertise, innovation, ethics and transparency, putting client interests first. The firm is wholly owned by its founder, with no external shareholders, allowing it to operate without conventional sales targets and remain focused on long-term wealth creation. IME’s vision is to bring the research process rigour of institutional asset management firms to individual investor portfolios. Its mission is to disrupt wealth management by putting research before sales and executing knowledge sharing through an innovative Research Management Solution.