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IME (Investments Made Easy) Capital is a boutique investments firm that provides end-to-end services to investors, families and corporates, customised to their unique financial needs. IME combines the DNA, ethos and personal attention of a boutique firm with institutional practices and research methodologies of a global asset management firm. IME was founded by Ashi Anand, who, after over 20 years as a fund manager at institutions such as ICICI Prudential and Kotak Mahindra, identified structural flaws in the wealth management industry. IME was built to focus on research, expertise, innovation, ethics and transparency, putting client interests first. The firm is wholly owned by its founder, with no external shareholders, allowing it to operate without conventional sales targets and remain focused on long-term wealth creation. IME’s vision is to bring the research process rigour of institutional asset management firms to individual investor portfolios. Its mission is to disrupt wealth management by putting research before sales and executing knowledge sharing through an innovative Research Management Solution.
IME focuses on research before sales, ethics and transparency, and a client-first approach. The firm operates without conventional quarterly or annual sales targets, prioritising long-term wealth creation and institutional-grade research rigour in managing investor portfolios.
Ashi Anand
Founder & CEO
Ashi Anand founded IME Capital after over 20 years as a fund manager. He previously managed funds at institutions such as ICICI Prudential and Kotak Mahindra and was among the youngest fund managers of his time. At IME, he focuses on building a research-driven, integrity-led investment platform that addresses structural flaws in traditional wealth management.
Anil Sarin
Chief Mentor
Anil Sarin is Chief Mentor at IME Capital, guiding best practices in fund selection and equity research. With over 30 years in finance, he has held senior roles including Fund Manager at Birla Mutual Fund, Co-Head of Equities at ICICI Prudential Mutual Fund, Managing Director at Bessemer Venture Partners, and CIO roles at Edelweiss PMS and Centrum PMS. He previously served as an Infantry officer in the Indian Army.
Aravind Kodipaka
Senior Analyst
Aravind is a Senior Research Analyst at IME. Prior to IME, he was a Senior Research Analyst at Allegro PMS. A CFA Charterholder and BBA-Finance graduate from Flame University, he focuses on company research and analysis, bringing strong institutional research experience.
Paresh Vaish
Strategic Advisor
Paresh brings over 30 years of experience in business transformation. An MBA from Harvard Business School and alumnus of Dartmouth College, he co-founded McKinsey’s India practice, led Management Consulting at EY India, served as Managing Partner at Alvarez & Marsal India, and was a partner and board member at SFW Capital Partners.
Maneesh Gupta
Executive Director
Maneesh heads Business Development for Corporate Treasuries and Partnerships at IME Capital. With over two decades of experience across banking, finance and real estate, he previously led the valuation business for Colliers International in India and has co-founded and invested in startups across prop-tech, AI and food-tech sectors.
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Investments in securities markets are subject to market risks. Read all the related documents carefully before investing. Past performance is not indicative of future returns.
Deepak Jayakumar
Executive Director
Deepak is a Senior Private Banker at IME Capital with over 20 years of experience in business development and entrepreneurship across IT and defence sectors. He specialises in relationship building and investment advisory and has managed key relationships linked to major Indian space missions such as Chandrayaan-2 and Mangalyaan.
Srini Parthasathy
Executive Director
Srini brings experience across sales, financial planning, operations, entrepreneurship and investing. He focuses on client-centric wealth planning solutions, combining operational depth and entrepreneurial mindset to design personalised financial strategies.
Ankita Singh
Vice President
Ankita is a wealth manager with over 12 years of experience. She previously managed NRI accounts at HDFC Securities and worked at ICICIdirect and Geojit Financial, handling equity portfolios, PMS, AIF, mutual funds and insurance products for diverse clients.
Shagun Luthra
Senior VP
Shagun heads communications and personnel at IME Capital. With 20 years in the media and entertainment sector as a producer, she managed logistics, operations, budgets and teams. She now oversees communications, branding and investor engagement at IME.
Himani Shetty
Senior VP
Himani leads marketing and client engagement initiatives at IME Capital. With experience working with premium international brands, she brings expertise in branding, design and customer engagement strategies to drive investor outreach and growth.