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Unlisted shares are illiquid and carry higher risk than listed securities. Prices are indicative, not live. Read the risk disclosure.

Valuation
Financials (FY2024)
Investment Thesis
Rebel Foods is India's and the world's largest cloud kitchen company, operating 45+ brands and 450+ kitchens globally. It became a unicorn in 2021 at a $1.4B valuation with backing from top global investors. While the company has deferred IPO plans and continues to report losses, its scale, brand portfolio, and international presence make it a significant player in the food tech space. Investors in unlisted shares should be aware of the path-to-profitability risk and illiquidity.
Pros
Cons
Business Segments
Cloud Kitchen Operations (India)
Operating 450+ cloud kitchen locations across 70+ cities, delivering food through Swiggy, Zomato, and own app under brands like Faasos, Behrouz Biryani, Oven Story.
International Operations
Cloud kitchen operations across 10+ countries including UAE, Saudi Arabia, UK, and Southeast Asia.
Revenue Model
Rebel Foods earns revenue through food delivery orders placed via aggregators (Swiggy, Zomato) and its own platforms. Revenue streams include direct consumer orders, franchise arrangements (FLTT model — Franchisee-Led Tenanted Transformation), and licensing its brands and technology platform to partner operators internationally.
Detailed Analysis
Growth Plans
Potential IPO listing that would provide liquidity to investors and public market validation.
Growing adoption of food delivery in India — market expected to grow at 18-20% CAGR through 2027.
FLTT franchise model enabling capital-light international expansion.
Industry Tailwinds
Potential IPO listing that would provide liquidity to investors and public market validation.
Recent Developments
Rebel Foods raised $175 million in Series F from Temasek, QIA, and others at a $1.4 billion valuation, becoming a unicorn.
2021-10Rebel Foods was reported to have deferred its IPO plans, citing market conditions and the need to improve profitability metrics before listing.
2023-01Comparable Companies
JUBLFOOD · ~15,000 Cr
Frequently Asked Questions
About Rebel Foods
Rebel Foods (formerly Faasos) is India's largest cloud kitchen company and one of the world's most valuable food-tech businesses, founded in 2011 by Kallol Banerjee and Jaydeep Barman in Mumbai. The company operates over 450 kitchens across 70 cities in India and has international presence in the UAE and UK. Rebel Foods operates a portfolio of multi-brand cloud kitchens under the 'Infinite Kitchen' model — a single kitchen producing food for multiple restaurant brands simultaneously. Its brand portfolio includes Behrouz Biryani (premium biryani), Ovenstory Pizza, Faasos (wraps and rolls), The Good Bowl, SLAY Coffee, Mandarin Oak (Chinese cuisine), and others. This multi-brand approach maximizes kitchen utilization and amortizes real estate and labor costs across multiple revenue streams. Financially, Rebel Foods reported revenue of Rs. 1,420.2 crore in FY2024, up 19% from Rs. 1,195.2 crore in FY2023. The net loss narrowed 42% to Rs. 378.2 crore in FY2024 from Rs. 656.5 crore in FY2023 — a significant improvement in unit economics. The company has raised over $710 million total, including a $210 million Series G round, with its peak valuation reaching $1.4 billion after the 2021 Series F. The cloud kitchen model disrupts traditional restaurant economics by eliminating front-of-house costs (dining area, servers, ambiance) while delivering food exclusively through aggregators like Swiggy and Zomato. Rebel Foods' IPO has been anticipated but not yet filed, making its unlisted shares a high-interest pre-IPO investment opportunity.
Key Milestones
Founded in 2011 as Faasos Food Services in Mumbai by Jaydeep Barman and Kallol Banerjee.
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Takes 2 minutes
We source & quote
Typically within 1 business day
You accept the allocation
Quote valid for 3 days
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Shares reach your demat
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Unlisted shares are illiquid and carry higher risk. Pricing is indicative, not live, and these are private off-market transactions with no exchange settlement guarantee. Read the full risk disclosure.
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Growing adoption of food delivery in India — market expected to grow at 18-20% CAGR through 2027.
FLTT franchise model enabling capital-light international expansion.
Industry Headwinds
Continued losses if international expansion fails to achieve unit economics.
Aggregator commission pressure from Swiggy and Zomato.
Regulatory risks in food safety and cloud kitchen licensing across multiple jurisdictions.
Company reported a net loss of ₹378.21 Cr (FY2024) — may signal structural profitability challenges
Source: Financial data
Company has been loss-making for multiple years; achieving sustainable profitability at scale remains a key challenge.
Source: AlphaHub Research
Heavy reliance on Swiggy and Zomato for order delivery creates dependency and exposes the company to commission rate changes.
Source: AlphaHub Research
Faces competition from listed QSR players (Jubilant FoodWorks, Devyani International) and Zomato-backed dark kitchen operations.
Source: Media Reports / Public Records
Operating in 10+ countries introduces currency, regulatory, and operational complexity that has historically pressured margins.
Source: Company Financial Filings
Company has been loss-making for multiple years; achieving sustainable profitability at scale remains a key challenge.
Heavy reliance on Swiggy and Zomato for order delivery creates dependency and exposes the company to commission rate changes.
Faces competition from listed QSR players (Jubilant FoodWorks, Devyani International) and Zomato-backed dark kitchen operations.
Operating in 10+ countries introduces currency, regulatory, and operational complexity that has historically pressured margins.
PE: ~50xx
DEVYANI · ~8,000 Cr
PE: ~60xx
ZOMATO · ~1,50,000 Cr
Pivoted from a single-brand food chain to a multi-brand cloud kitchen platform around 2017.
Launched Behrouz Biryani brand in 2017, which became one of India's top-selling food delivery brands.
Raised $125 million Series E in 2019 from Coatue Management and others.
Achieved unicorn status in 2021 after raising $175 million Series F at $1.4 billion valuation.
Expanded internationally to 10+ countries by 2022-23.
Reported plans for an IPO that were deferred amid market conditions.