What does Purple Style Labs Limited do?

Purple Style Labs Limited is a Mumbai-based company operating in the luxury fashion and e-commerce space. It is engaged in the manufacture and retail of fashion and apparel products, targeting premium and luxury consumer segments in India.

Who founded or promotes Purple Style Labs?

Purple Style Labs is associated with Siddharth Dungarwal, a known figure in the Indian fashion retail industry. The company is registered as a non-government private limited entity under the Registrar of Companies, Mumbai.

Is Purple Style Labs planning an IPO?

As of the available information, Purple Style Labs Limited remains an unlisted company. No confirmed IPO plans have been publicly announced.

What sector does Purple Style Labs operate in?

The company operates in the Consumer & Retail sector, specifically in the Luxury Fashion & E-Commerce sub-sector, catering to premium consumers through digital and retail channels.

How do I buy Purple Style Labs unlisted shares here?

Raise an enquiry on any company with the quantity you want. Our desk sources the shares and comes back with a firm price and allocation. You accept the allocation, transfer the funds to the desk's published bank account, and once we verify payment the shares are transferred into your demat.

Who am I actually transacting with?

You transact with the desk, not with an anonymous counterparty. When you buy, you buy from the desk; when you sell, you sell to the desk. Shares always route through the desk's own demat account, so there's one accountable party for the whole trade.

How do I pay, and is there a payment gateway?

Payment is by direct bank transfer to Prospire Network Private Limited's published account (CIN U82300UP2025PTC233622), shown to you in-app at the payment step. There is no card gateway and no escrow. Never pay to a personal account or to any account shared over phone, WhatsApp or email — even if the person claims to be from our team.

How long does settlement take?

After you accept an allocation, you have a short window to pay (typically 2 days). Once payment is verified, shares are usually credited to your demat within 2–3 business days, subject to depository timelines and any company-level restrictions. Timeframes are typical, not guaranteed.

There are no separate platform fee lines and no GST on the transfer — the desk's margin is built into the buy/sell price you're quoted. The only statutory add-on on a purchase is stamp duty on the consideration, shown transparently in your cost breakdown.

Is there a minimum ticket size for Purple Style Labs?

Minimums vary by company and depend on the lot the desk can source. Raise an enquiry and the desk will confirm the available quantity and the minimum for that name.

What KYC do I need, and do I need a demat account?

You'll share your demat details when you enquire so we can settle directly. Full KYC — PAN and a client-master / demat statement — is required before the transfer step, when shares actually change hands. Yes, you need an active demat account to hold unlisted shares.

Are there lock-ins on unlisted or pre-IPO shares?

Some shares carry statutory or company-imposed lock-ins — for example, a post-listing lock-in on pre-IPO stock — and transfers can be subject to the company's articles or approvals. Where a lock-in applies, we'll flag it before you commit.

How do I sell Purple Style Labs shares I already hold?

Raise a sell enquiry with the company, quantity and your target price. The desk confirms a buying price, you transfer your shares into the desk's demat, and once the credit is verified we pay you out by bank transfer to your registered account. The desk never pays out before your shares are received.

Unlisted shares are illiquid, may be hard or impossible to sell, and are not covered by exchange settlement guarantees or investor-protection funds. Pricing is indicative, not live. Read the full Risk Disclosure before you enquire, and invest only what you can afford to lock away.

Purple Style Labs Unlisted Share Price | Buy Purple Style Labs Pre-IPO Shares — wisefolio

Investment Thesis

Purple Style Labs Limited is a Mumbai-based unlisted company operating in India's luxury fashion and e-commerce segment. While it benefits from favorable tailwinds in premium consumer spending, limited public financial data and strong competition from established platforms are key considerations for potential investors.

Pros

Operates in the fast-growing Indian luxury fashion and D2C e-commerce segment, which has seen significant expansion post-2020.
Founded by Siddharth Dungarwal, a recognized name in Indian fashion entrepreneurship, lending brand credibility.
Mumbai headquarters places the company at the center of India's fashion and retail ecosystem.

Cons

As an unlisted private company, detailed financial disclosures are limited, making it difficult to assess profitability.
The Indian luxury fashion D2C segment is highly competitive, with well-funded peers including AJIO Luxe, Myntra, and international platforms.
Incorporated only in 2015, making it a relatively young entity in a capital-intensive sector.

Business Segments

Luxury Fashion Retail

Design, manufacture and retail of premium and luxury apparel and fashion products targeting upper-middle and high-income Indian consumers.

E-Commerce

Digital retail channel for fashion products, likely sold via own website and third-party platforms.

Revenue Model

Revenue is primarily generated through sales of luxury and premium fashion apparel through e-commerce and direct-to-consumer channels. The company may also earn through wholesale distribution to multi-brand retail outlets.

Detailed Analysis

Growth outlookExpansion plans, industry tailwinds & headwinds6

Growth Plans

Growth of India's luxury consumer market driven by rising HNI and upper-middle-class population

Expansion of D2C fashion e-commerce in India

Industry Tailwinds

Growth of India's luxury consumer market driven by rising HNI and upper-middle-class population

Expansion of D2C fashion e-commerce in India

Recent Developments

Series E round closed with 49 investors at Rs. 3,660 crore valuation

Purple Style Labs completed its Series E funding round on 13 March 2025, with participation from 49 investors, valuing the company at Rs. 3,660 crore. Total funding raised stands at $72.5 million across 15 rounds.

March 2025

London store operational — international expansion milestone

Purple Style Labs operates an international retail presence in London, targeting the Indian diaspora's demand for Indian luxury designer fashion and building an international brand identity.

2024

Comparable Companies

CompanyTypeTickerMkt Cap

Vedant FashionsListedMANYAVAR~14000 Cr

ABFRLListedABFRL~8000 Cr

Vedant FashionsListed

MANYAVAR · ~14000 Cr

ABFRLListed

ABFRL · ~8000 Cr

Frequently Asked Questions

About Purple Style Labs

Purple Style Labs Limited is one of India's premier luxury fashion platforms, founded in December 2015 by Abhishek Agarwal in Mumbai. The company operates at the intersection of luxury designer fashion, personalized styling, and omnichannel retail, building what it envisions as India's homegrown luxury fashion house. Purple Style Labs operates two flagship platforms: Pernia's Pop-Up Shop — India's leading multi-designer luxury fashion discovery platform — and The Stylist, a curated personal styling service. Pernia's Pop-Up Shop brings together India's most celebrated independent fashion designers, giving consumers access to couture, bridal wear, pret collections, and accessories from emerging and established Indian designers. This marketplace model has transformed how affluent Indian consumers discover and purchase Indian luxury fashion. The company has established a significant omnichannel presence with retail stores across major Indian cities including Delhi, Mumbai, Hyderabad, Kolkata, Ahmedabad, Bengaluru, and Surat, as well as an international location in London — reflecting the Indian diaspora's appetite for Indian luxury fashion globally. As of March 2025, Purple Style Labs has raised a total of $72.5 million across 15 funding rounds from 346 investors — including 106 institutional investors and 240 angel investors — reaching a valuation of Rs. 3,660 crore. The company's latest Series E round closed on 13 March 2025 with participation from 49 investors. The founders retain 28.92% ownership, with institutional funds (13.39%), angels (16.05%), and other investors (26.68%) making up the remainder. Purple Style Labs is uniquely positioned to benefit from the rapid growth of luxury fashion consumption in India, driven by rising HNI wealth, increasing global exposure among Indian consumers, and the growing preference for Indian designer brands among the affluent urban class. The company's mission to scale Indian luxury fashion globally through its platforms makes it a compelling pre-IPO opportunity in India's luxury economy.

Key Milestones

Common questions about unlisted shares

How do I buy Purple Style Labs unlisted shares here?
Raise an enquiry on any company with the quantity you want. Our desk sources the shares and comes back with a firm price and allocation. You accept the allocation, transfer the funds to the desk's published bank account, and once we verify payment the shares are transferred into your demat.
Who am I actually transacting with?
You transact with the desk, not with an anonymous counterparty. When you buy, you buy from the desk; when you sell, you sell to the desk. Shares always route through the desk's own demat account, so there's one accountable party for the whole trade.
How do I pay, and is there a payment gateway?

Purple Style Labs Limited

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