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Unlisted shares are illiquid and carry higher risk than listed securities. Prices are indicative, not live. Read the risk disclosure.

52-Week Range
Valuation
Financials (FY2024)
Investment Thesis
Prabhudas Lilladher Advisory Services is a financially sound, legacy full-service brokerage with a reputed brand, strong institutional research capabilities, and a growing HNI wealth management franchise. While competitive pressure from discount brokers poses a structural challenge to retail broking margins, the firm's diversified revenue base across PMS, institutional equities, and investment banking provides resilience. Medium-term outlook is cautiously positive driven by India's capital market deepening.
Pros
Cons
Business Segments
Retail Broking & Distribution
Equity, derivatives and currency broking for retail investors along with mutual fund and insurance distribution
Institutional Equities
Execution and research services for domestic and foreign institutional investors
Portfolio Management Services (PMS)
Discretionary and advisory PMS products for high-net-worth clients
Investment Banking & Advisory
Equity capital markets, M&A advisory, and corporate finance advisory services
Revenue Model
Brokerage commissions on equity and derivatives trades, asset management fees (PMS and advisory mandates), investment banking fees, and distribution commissions on third-party financial products.
Detailed Analysis
Growth Plans
India's mutual fund SIP base crossing 90 million accounts and growing retail participation driving advisory demand
Rising HNI and UHNI wealth pools increasing demand for PMS and bespoke advisory
Potential capital market recovery boosting broking volumes and investment banking deal flow
Expansion into new product lines such as AIFs and structured products
Industry Tailwinds
Recent Developments
Prabhudas Lilladher expanded its PMS product suite with new thematic strategies targeting mid and small-cap segments amid rising HNI investor interest.
2024-01The group upgraded its retail trading platform to improve user experience, analytics, and order execution speed for retail and HNI clients.
2023-09Comparable Companies
MOTILALOFS · ~₹35,000 Cr
Frequently Asked Questions
About PL Advisory Services (Prabhudas Lilladher)
Prabhudas Lilladher Advisory Services Private Limited (PL Advisory) is a wholly-owned subsidiary of Prabhudas Lilladher Private Limited (PL), one of India's most reputed full-service financial services houses. Incorporated on 7 February 1991 in Mumbai, the company carries the CIN U65990MH1991PTC060157 and is registered at 3rd Floor, Sadhana House, 570 P.B. Marg, Worli, Mumbai, Maharashtra — 400018. The Prabhudas Lilladher Group has a legacy spanning over five decades, having been founded in 1944. The group operates across institutional broking, retail broking, investment banking, wealth management, portfolio management services (PMS), and corporate advisory. PL Advisory specifically serves as the corporate and financial advisory arm of the group, providing services to companies seeking strategic counsel, fund raises, mergers and acquisitions support, and financial restructuring. The company is engaged in financial intermediation activities as classified under MCA's NIC codes. Its revenues primarily come from advisory fees, arrangement fees for capital raising mandates, and retainer-based engagements with corporate clients. For the financial year ending 31 March 2024, Prabhudas Lilladher Advisory Services Private Limited reported revenue of approximately Rs 21.8 crore. The broader Prabhudas Lilladher Group serves a client base spanning institutional investors, HNI clients, and corporate entities across India and abroad. The group is well-regarded for its equity research capabilities, with a team of experienced analysts covering over 300 companies across sectors. PL's institutional broking desk is a significant player in domestic and foreign institutional investor (FII) segments. In the unlisted space, shares of Prabhudas Lilladher group entities are actively traded on the secondary market as investors seek exposure to India's growing financial services sector ahead of potential future public offerings.
Key Milestones
1944 — Prabhudas Lilladher founded as a broking firm on Dalal Street, Mumbai
Common questions about unlisted shares
You buy from and sell to the wisefolio desk — shares route through the desk's demat, money-in before shares-out.
You enquire
· Takes 2 minutesTell us the company and quantity you want. Share your demat details so we can settle directly into your account.
We source & quote
· Typically within 1 business dayOur desk sources the shares and comes back with a firm price and an allocation for the quantity available.
You accept the allocation
· Quote valid for 3 daysReview the price, quantity and total. Accept to lock the allocation. The quote is valid for a short window before it needs re-pricing.
You transfer the funds
· Pay within 2 days of acceptingPay by direct bank transfer to the desk's published account — never to a personal account. We confirm receipt and begin the transfer.
Shares reach your demat
· Usually credited within 2–3 business daysOnce payment is verified, the shares are transferred from the desk's demat into yours, and you receive a transfer confirmation.
A principal desk for unlisted & pre-IPO shares — you transact with us, not a stranger.
You enquire
Takes 2 minutes
We source & quote
Typically within 1 business day
You accept the allocation
Quote valid for 3 days
You transfer the funds
Pay within 2 days of accepting
Shares reach your demat
Usually credited within 2–3 business days
Unlisted shares are illiquid and carry higher risk. Pricing is indicative, not live, and these are private off-market transactions with no exchange settlement guarantee. Read the full risk disclosure.
Be the first to discuss PL Advisory Services (Prabhudas Lilladher) — share your research, ask questions, or compare notes with other investors.
India's mutual fund SIP base crossing 90 million accounts and growing retail participation driving advisory demand
Rising HNI and UHNI wealth pools increasing demand for PMS and bespoke advisory
Potential capital market recovery boosting broking volumes and investment banking deal flow
Expansion into new product lines such as AIFs and structured products
Industry Headwinds
Continued market share loss to discount brokers in retail segment
Regulatory tightening on PMS fees and advisory practices
Technology investments required to stay competitive could pressure margins
Prolonged bear market reducing overall transaction volumes
Relatively small standalone advisory entity with Rs 21.8 crore revenue in FY2024
Source: Company Financial Filings
Limited independent publicly available financial disclosure for the subsidiary
Source: Media Reports / Public Records
Highly competitive advisory market with large domestic and international banks as rivals
Source: AlphaHub Research
Brokerage revenues are directly linked to trading volumes which decline sharply during bear markets or periods of low volatility.
The rise of zero-commission discount brokers has structurally compressed full-service broking margins, making client retention more challenging.
SEBI regulations on brokerage caps, margin requirements, and advisory fee structures can materially impact revenue models.
As an unlisted private company, shares have very limited secondary market liquidity, making exits difficult for investors.
Heavy reliance on senior management and star analysts whose departure could impact institutional client relationships.
IIFLSEC · ~₹4,500 Cr
ANANDRATHI · ~₹12,000 Cr
1991 — Advisory Services Private Limited entity incorporated under MCA
2000s — Expanded into institutional equities and launched dedicated equity research division
2010 — Launched Portfolio Management Services catering to HNI and ultra-HNI clients
2015 — Expanded to over 100 branches across India and strengthened online trading platform
2020 — Enhanced digital capabilities and launched mobile trading app in response to pandemic-driven digital adoption

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