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Unlisted shares are illiquid and carry higher risk than listed securities. Prices are indicative, not live. Read the risk disclosure.

Valuation
Financials (FY2024)
Investment Thesis
Pace Automation Limited is a niche, unlisted capital goods company with a long track record in industrial thermal processing equipment. While the company is small in scale, it operates in a specialised segment with meaningful growth drivers from India's expanding manufacturing sector. The stock's unlisted status and limited information availability constrain investor interest. For patient investors comfortable with illiquidity and small-company risk, the company offers exposure to India's industrial capex cycle at an early stage.
Pros
Cons
Business Segments
Industrial Ovens
Batch and continuous industrial ovens for curing, drying, annealing, and aging applications across manufacturing industries
Industrial Furnaces
High-temperature industrial furnaces for heat treatment, sintering, and metallurgical processing
Automation & Control Systems
Instrumentation, PLC-based control systems, and automation integration for industrial thermal processes
Revenue Model
Revenue from design, manufacture, and supply of custom-engineered industrial ovens and furnaces (project-based revenue), supplemented by after-sales service, annual maintenance contracts (AMC), and spare parts supply.
Detailed Analysis
Growth Plans
India's PLI schemes across 14 sectors driving greenfield manufacturing investments requiring thermal processing equipment
EV manufacturing growth in Tamil Nadu creating new demand for battery curing and component heat treatment ovens
Electronics manufacturing ecosystem growth (mobile phones, semiconductors) increasing demand for precision drying and curing ovens
Aerospace MRO and manufacturing expansion in India increasing high-temperature furnace demand
Recent Developments
Pace Automation continued to expand its order book from Tamil Nadu's automotive cluster (OEMs and tier-1 suppliers) driven by new EV and component manufacturing investments in the region.
2024-01Several PLI-scheme beneficiaries in electronics and pharma sectors placed orders for Pace Automation's industrial drying and curing ovens as part of new greenfield plant setups.
2023-07Comparable Companies
THERMAX · ~₹35,000 Cr
Frequently Asked Questions
About Pace Automation
Pace Automation Limited is a Chennai-based manufacturer of industrial ovens, furnaces, and thermal processing equipment, incorporated on September 29, 1989. Registered at the Registrar of Companies, Tamil Nadu, with offices at No.2, III Street, Parameswari Nagar, Adyar, Chennai. As per MCA NIC code 2914, Pace Automation specialises in manufacture of ovens, furnaces, and furnace burners. These are critical industrial equipment used in heat treatment, curing, and thermal processing across automotive, aerospace, electronics, and general manufacturing. The company has authorized share capital of Rs.12 crore with paid-up capital of approximately Rs.5.5 crore. Key directors include Raghavan Suguna, Malathi Gopalakrishnan, Venkateswaran Krishnaswamy, and Sriperambadur Gopalakrishnan Chandru. Industrial ovens and furnaces are essential in automotive paint curing, composite curing in aerospace, electronics PCB soldering, and metal heat treatment. Chennai is India's auto manufacturing hub with Hyundai, Ford, BMW, TVS, and Ashok Leyland plants, giving Pace Automation access to a large cluster of potential OEM customers. With over 35 years of operations, Pace Automation has demonstrated sustained presence in the niche capital goods thermal equipment segment.
Key Milestones
1989 — Pace Automation Limited incorporated in Tamil Nadu
1990s — Established manufacturing capabilities for industrial ovens and furnaces; served early automotive clients in Chennai
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Unlisted shares are illiquid and carry higher risk. Pricing is indicative, not live, and these are private off-market transactions with no exchange settlement guarantee. Read the full risk disclosure.
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Industry Tailwinds
India's PLI schemes across 14 sectors driving greenfield manufacturing investments requiring thermal processing equipment
EV manufacturing growth in Tamil Nadu creating new demand for battery curing and component heat treatment ovens
Electronics manufacturing ecosystem growth (mobile phones, semiconductors) increasing demand for precision drying and curing ovens
Aerospace MRO and manufacturing expansion in India increasing high-temperature furnace demand
Industry Headwinds
Economic slowdown reducing manufacturing capex and delaying project orders
Import competition from cheaper Chinese equipment undercutting domestic players on price
Inability to scale R&D investment to match evolving customer requirements
Small scale limits competitive positioning against global OEMs
Source: AlphaHub Research
Limited public financial disclosure
Source: Media Reports / Public Records
Net profit margin is thin at 3.2% (FY2024) — limited buffer against revenue or cost shocks
Source: Financial data
Small company scale limits bidding ability for large contracts and reduces bargaining power with suppliers and customers.
Industrial oven demand is directly tied to manufacturing capex; economic slowdowns sharply reduce new project orders.
International brands and larger domestic players can undercut on price or offer superior technology for high-specification applications.
Project-based revenue model with custom engineering creates working capital stress during execution before milestone payments are received.
Need to continuously upgrade products to incorporate energy efficiency, Industry 4.0 connectivity, and advanced control systems as customer expectations evolve.
Unlisted
FORBESGOK · ~₹500 Cr
2000s — Expanded client base to include electronics and pharmaceutical sectors
2010s — Enhanced automation integration capabilities; began offering PLC-based control systems as part of turnkey solutions
2020s — Benefited from India's manufacturing sector revival and PLI scheme-driven investment in industrial infrastructure