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Unlisted shares are illiquid and carry higher risk than listed securities. Prices are indicative, not live. Read the risk disclosure.

Credit Rating (CRISIL)
Crisil B/Stable/Crisil A4
Rates the company's debt-servicing ability — not the quality or value of its shares.
Rated: 26 Sept 2025
This rating is over a year old.
View Full ReportValuation
Investment Thesis
Jolly Board Limited is a unique, export-oriented building materials manufacturer with nearly seven decades of operational history and a strong international market footprint. Its niche specialization in bitumen-impregnated boards and soft boards provides a degree of competitive protection. The company is a genuine niche industrial play for investors willing to accept the illiquidity premium of the unlisted market.
Pros
Cons
Business Segments
Bitumen-Impregnated Boards
Core product: boards impregnated with bitumen providing waterproofing and structural properties used in construction, civil engineering, and industrial applications globally.
Soft Insulation Boards
Cellulose-fiber based soft boards used for acoustic insulation, pinboards, backing boards, and thermal insulation in commercial and residential construction.
Ceiling Tiles
Specialty ceiling tile products for architectural and industrial applications including acoustic management in commercial buildings.
Revenue Model
Jolly Board earns revenue primarily through export sales (80%) of specialty boards and ceiling tiles to international buyers, particularly in the Middle East, Africa, and other emerging markets. Domestic sales (20%) come from construction and industrial customers in India. Revenue is driven by export volumes, global commodity pricing for specialty boards, and INR/USD currency dynamics.
Detailed Analysis
Growth Plans
Growing global construction activity in Middle East, Africa, and Southeast Asia benefiting specialty board exports
India's own construction and infrastructure boom providing potential to increase domestic sales from current 20%
Green building and sustainable construction trends creating demand for natural fiber-based insulation boards
Favorable INR depreciation trend boosting export revenue in rupee terms
Industry Tailwinds
Recent Developments
Recovery in global construction activity, particularly in Middle East and African markets, supported export volumes for Jolly Board's specialty building products.
2023-01Depreciation of the Indian rupee versus major export currencies provided a favorable tailwind for Jolly Board's export revenue when converted to INR terms.
2024-01Comparable Companies
AWI (NYSE) · ~$4.5 billion
HIL.NS · ~₹3,000 crore
Frequently Asked Questions
About Jolly Board Limited
Jolly Board Limited is a Mumbai-based manufacturer and India's premier producer of soft boards and construction boards, incorporated on 10 December 1956 in Maharashtra. Headquartered at 501 Rewa Chambers, Sir Vithaldas Thackersey Marg, Mumbai, the company is recognized as India's largest construction board manufacturer and exporter with 70+ years of manufacturing heritage. Directors include Kewal Krishan Nohria, Rashmi Jolly, Arjun Arvind Jolly, Jimmy Ferdoon Pochkhanawalla, and Pranabkumar Jyotirmoy Dasgupta. Jolly Board's flagship products are soft boards — pin boards, notice boards, and bulletin boards made from compressed natural fibers (jute, cotton, and sugarcane bagasse) — that have been used in Indian offices, schools, and institutions for decades. These eco-friendly boards serve both functional and aesthetic purposes in commercial interiors. The company also manufactures construction boards and participates in wood products and furniture adjacent segments. Soft boards are used extensively in educational institutions (blackboard/noticeboard replacement), corporate offices (meeting rooms and common areas), government buildings, and retail displays. India's large institutional market — with 1.5 million schools, 50,000+ colleges, and millions of offices — provides a substantial and stable demand base for Jolly Board's products. The company also engages in real estate activities, leveraging its Mumbai commercial presence. With authorized capital of Rs.25 crore and paid-up capital of Rs.4.54 crore, Jolly Board maintains a focused balance sheet in its specialized niche manufacturing segments.
Key Milestones
1956: Jolly Board Limited incorporated in Mumbai; commenced manufacturing of specialty building boards
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Unlisted shares are illiquid and carry higher risk. Pricing is indicative, not live, and these are private off-market transactions with no exchange settlement guarantee. Read the full risk disclosure.
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Growing global construction activity in Middle East, Africa, and Southeast Asia benefiting specialty board exports
India's own construction and infrastructure boom providing potential to increase domestic sales from current 20%
Green building and sustainable construction trends creating demand for natural fiber-based insulation boards
Favorable INR depreciation trend boosting export revenue in rupee terms
Industry Headwinds
Global economic slowdown reducing construction investments in key export markets
Accelerating substitution of specialty boards by gypsum and mineral wool alternatives
Rising crude oil prices increasing bitumen raw material costs
CRISIL rating of Crisil B/Stable/Crisil A4 — sub-investment grade; indicates elevated credit risk
Source: CRISIL
With 80% of production exported, any global trade disruption, recession in key export markets, or protectionist policies could severely impact revenue
Source: AlphaHub Research
Bitumen boards and soft boards face substitution from modern alternatives like gypsum board (Saint-Gobain Gyproc), mineral wool, and PVC panels in construction applications
Source: AlphaHub Research
Significant forex exposure from export revenues creates volatility in INR earnings from currency fluctuations
Source: AlphaHub Research
Bitumen price (linked to crude oil) and cellulose fiber costs can significantly impact production costs and margins
Source: Company Financial Filings
Global building board manufacturers with greater scale and technology resources compete in key export markets
Source: AlphaHub Research
With 80% of production exported, any global trade disruption, recession in key export markets, or protectionist policies could severely impact revenue
Bitumen boards and soft boards face substitution from modern alternatives like gypsum board (Saint-Gobain Gyproc), mineral wool, and PVC panels in construction applications
Significant forex exposure from export revenues creates volatility in INR earnings from currency fluctuations
Bitumen price (linked to crude oil) and cellulose fiber costs can significantly impact production costs and margins
Global building board manufacturers with greater scale and technology resources compete in key export markets
1960s-70s: Established export markets and built international customer relationships for specialty board products
1980s: Expanded production capacity; increased export orientation to become predominantly export-driven
1990s: Post-liberalization, deepened international market penetration; 80% export model firmly established
2000s: Maintained niche market position in global specialty building board market
2010s-2020s: Continued export focus; maintained competitive position through product quality and customer relationships