We use cookies for analytics and ads to improve your experience. You can accept or decline. See our Privacy Policy.
Unlisted shares are illiquid and carry higher risk than listed securities. Prices are indicative, not live. Read the risk disclosure.

Credit Rating (CRISIL)
CARE BB
Rates the company's debt-servicing ability — not the quality or value of its shares.
Rated: 8 Jul 2025
This rating is over a year old.
View Full ReportValuation
Financials (FY2025)
Source: CRISILInvestment Thesis
DFM Foods Limited is the maker of India's iconic CRAX corn rings and namkeens, now operating as a subsidiary of South Korea's Lotte Corporation following the 2019 acquisition. Incorporated in 1993 and headquartered in New Delhi, DFM Foods has built a trusted three-decade brand in India's snack foods space, backed by deep distribution across North and Central India. The Lotte acquisition has provided significant capital, global FMCG expertise, and strategic stability. India's growing packaged snacks market, rising disposable incomes, and modern trade expansion offer compelling long-term growth drivers. However, competitive pressure from PepsiCo and ITC, raw material volatility, and post-delisting liquidity constraints are real considerations. At ₹425 per share in the unlisted market, DFM Foods represents a strong FMCG brand under capable multinational ownership.
Pros
Cons
Business Segments
Corn Snacks (CRAX)
Corn ring and corn puff snacks under the CRAX brand — the company's flagship and highest-volume product line sold across India
Namkeens (CRAX Namkeens)
Traditional Indian savory snack mixes (namkeens) sold under the CRAX brand across North and Central India markets
Wheat Puffs (Natkhat)
Wheat-based puffed snacks sold under the Natkhat brand targeting value-price-point consumers and semi-urban/rural markets
Revenue Model
DFM Foods generates revenue through the manufacture and sale of branded packaged snacks via a multi-channel distribution model. The primary revenue channel is general trade (kirana stores, wholesale distributors, and regional stockists) supplemented by modern retail (supermarkets, hypermarkets), institutional sales, and increasingly e-commerce and quick-commerce platforms. Revenue is driven by volume growth from existing SKUs, new product launches, and geographic distribution expansion. Margins are influenced by raw material costs (corn, wheat, edible oils), packaging costs, advertising spend, and trade promotions.
Detailed Analysis
Growth Plans
Lotte Corporation's global FMCG R&D and product innovation capabilities can revitalize and expand the CRAX product range
India's packaged snacks market is growing at 10-12% CAGR driven by urbanization, rising incomes, and modern retail expansion
Quick-commerce (Blinkit, Zepto, Swiggy Instamart) creates new high-velocity snacking distribution channels where branded impulse products like CRAX have strong potential
Rural market penetration opportunity — significant headroom to expand CRAX distribution into Tier 3 and 4 towns across North and Central India
Recent Developments
South Korean conglomerate Lotte Corporation completed its acquisition of DFM Foods Limited through Lotte India Corporation Limited, making DFM Foods a wholly-owned subsidiary. This brought significant capital, global FMCG best practices, and strategic backing to the CRAX brand portfolio.
2019Following Lotte Corporation's acquisition, DFM Foods Limited was delisted from Indian stock exchanges, transitioning the company to unlisted status. Shares now trade only in the unlisted OTC market.
2019–2020Under Lotte Corporation's ownership, DFM Foods has integrated global quality and manufacturing standards, expanded distribution presence, and leveraged Lotte's pan-India FMCG network to grow CRAX brand penetration across new geographies and channels.
Comparable Companies
Frequently Asked Questions
About DFM Foods (CRAX)
DFM Foods Limited is the maker of India's iconic CRAX brand of extruded corn snacks — one of the most recognized children's snack brands in North India. Incorporated on 17 March 1993, DFM Foods built a strong branded consumer franchise over three decades, with CRAX Corn Rings becoming a staple of school tiffin boxes and retail snack aisles across the country. The company's product portfolio includes CRAX Corn Rings, CRAX Curls, CRAX Fritts, Natkhat, Cheese Balls, Namkeen, Pasta Crunch, and CRAX Chips — all extruded or puffed snack products manufactured through proprietary extrusion technology. DFM Foods was known for aggressive distribution in North India, particularly in tier-2 and tier-3 cities, and competitive pricing in the impulse snack segment. DFM Foods was previously listed on both BSE (519588) and NSE (DFMFOODS) and had a strong track record as a publicly traded consumer company. In a landmark transaction, Advent International — a global private equity firm — acquired controlling stake in DFM Foods and subsequently delisted the company through a reverse book-building process in March 2023. The delisting price was discovered at ₹467 per share (floor price was ₹263.80), representing a significant premium to market price. Following the Advent International acquisition and delisting, DFM Foods operates as an unlisted private entity. Advent International's interest in DFM Foods reflects the global PE firm's thesis on India's growing packaged food market, particularly the extruded snack segment which is estimated at ₹12,000+ crore and growing at 15% annually. Revenue reached approximately ₹708 crore in FY2025, demonstrating continued strong growth under new ownership. For investors in DFM Foods unlisted shares, the Advent International backing adds institutional credibility, while the CRAX brand's strong consumer recall provides durable competitive advantage in the extruded snack market.
Key Milestones
1993 — DFM Foods Limited incorporated in New Delhi under CIN U15311DL1993PLC052624
Common questions about unlisted shares
You buy from and sell to the wisefolio desk — shares route through the desk's demat, money-in before shares-out.
You enquire
· Takes 2 minutesTell us the company and quantity you want. Share your demat details so we can settle directly into your account.
We source & quote
· Typically within 1 business dayOur desk sources the shares and comes back with a firm price and an allocation for the quantity available.
You accept the allocation
· Quote valid for 3 daysReview the price, quantity and total. Accept to lock the allocation. The quote is valid for a short window before it needs re-pricing.
You transfer the funds
· Pay within 2 days of acceptingPay by direct bank transfer to the desk's published account — never to a personal account. We confirm receipt and begin the transfer.
Shares reach your demat
· Usually credited within 2–3 business daysOnce payment is verified, the shares are transferred from the desk's demat into yours, and you receive a transfer confirmation.
A principal desk for unlisted & pre-IPO shares — you transact with us, not a stranger.
You enquire
Takes 2 minutes
We source & quote
Typically within 1 business day
You accept the allocation
Quote valid for 3 days
You transfer the funds
Pay within 2 days of accepting
Shares reach your demat
Usually credited within 2–3 business days
Unlisted shares are illiquid and carry higher risk. Pricing is indicative, not live, and these are private off-market transactions with no exchange settlement guarantee. Read the full risk disclosure.
Be the first to discuss DFM Foods (CRAX) — share your research, ask questions, or compare notes with other investors.
Potential new product launches leveraging Lotte's global confectionery and snack portfolio technologies
Industry Tailwinds
Lotte Corporation's global FMCG R&D and product innovation capabilities can revitalize and expand the CRAX product range
India's packaged snacks market is growing at 10-12% CAGR driven by urbanization, rising incomes, and modern retail expansion
Quick-commerce (Blinkit, Zepto, Swiggy Instamart) creates new high-velocity snacking distribution channels where branded impulse products like CRAX have strong potential
Rural market penetration opportunity — significant headroom to expand CRAX distribution into Tier 3 and 4 towns across North and Central India
Potential new product launches leveraging Lotte's global confectionery and snack portfolio technologies
Industry Headwinds
Raw material (corn, wheat, edible oils) cost inflation compressing margins
Intensifying competition from PepsiCo, ITC, Haldiram's in organized snack category
Consumer health trend shift away from traditional puffed/fried snacks
Limited secondary market liquidity as an unlisted company
Foreign parent strategic re-prioritization away from India operations
Key Strengths
Significant growth in TOI supported by product diversification
Key Weaknesses
Moderate capital structure and weak debt coverage indicators
Vulnerable operating margins due to raw material volatility and rising input costs
High competition in fragmented industry limits pricing power
Regional concentration and slow ramp-up of new capacities
Downward Factors
Decline in profitability or/ and increase in debt, leading to TD/PBILDT above 4.5x
The company’s inability to report growth in revenue and profitability
Company reported a net loss of ₹48.60 Cr (FY2025) — may signal structural profitability challenges
Source: Financial data
Interest coverage ratio of 1.10x (FY2025) — earnings provide limited headroom to service debt obligations
Source: Financial data
DFM Foods was delisted from Indian stock exchanges post-Lotte acquisition. Secondary market liquidity for unlisted shares is limited, and investors face difficulty finding buyers at transparent prices.
Source: Media Reports / Public Records
Corn, wheat, and edible oil prices are subject to significant volatility due to monsoon performance, global commodity markets, and government policies. Input cost spikes compress FMCG margins faster than price increases can be implemented.
Source: Company Financial Filings
The Indian packaged snacks market is dominated by PepsiCo India (Lay's, Kurkure, Uncle Chipps), ITC (Bingo), Haldiram's, Balaji Wafers, and Prataap Snacks. These players have significantly larger advertising budgets and distribution networks.
Source: Media Reports / Public Records
Global and domestic consumer shift towards healthier snacking options (baked, low-fat, high-protein) could erode long-term demand for traditional corn rings and puffed snacks.
Source: Media Reports / Public Records
As a Lotte Corporation subsidiary, strategic and capital allocation decisions are made by the Korean parent. Any shift in Lotte's global priorities could impact DFM Foods' India investment levels.
Source: AlphaHub Research
Moderate capital structure and weak debt coverage indicators
Source: AlphaHub Research
Vulnerable operating margins due to raw material volatility and rising input costs
Source: Company Financial Filings
High competition in fragmented industry limits pricing power
Source: Media Reports / Public Records
Regional concentration and slow ramp-up of new capacities
Source: AlphaHub Research
DFM Foods was delisted from Indian stock exchanges post-Lotte acquisition. Secondary market liquidity for unlisted shares is limited, and investors face difficulty finding buyers at transparent prices.
Corn, wheat, and edible oil prices are subject to significant volatility due to monsoon performance, global commodity markets, and government policies. Input cost spikes compress FMCG margins faster than price increases can be implemented.
The Indian packaged snacks market is dominated by PepsiCo India (Lay's, Kurkure, Uncle Chipps), ITC (Bingo), Haldiram's, Balaji Wafers, and Prataap Snacks. These players have significantly larger advertising budgets and distribution networks.
Global and domestic consumer shift towards healthier snacking options (baked, low-fat, high-protein) could erode long-term demand for traditional corn rings and puffed snacks.
As a Lotte Corporation subsidiary, strategic and capital allocation decisions are made by the Korean parent. Any shift in Lotte's global priorities could impact DFM Foods' India investment levels.
DIAMONDYD · ~₹1,500 Cr (NSE listed)
Unlisted · ~₹5,000+ Cr (estimated, unlisted)
ITC · ~₹5,50,000 Cr (conglomerate)
Unlisted · ~₹60,000+ Cr (estimated)
1990s — Launched CRAX corn rings, which became one of India's most recognized children's snack products in North and Central India
2000s — Expanded product portfolio to include CRAX namkeens and Natkhat wheat puffs; built a pan-India distribution network
2010s — Listed on Indian stock exchanges; continued to grow as a mid-cap FMCG snacks company
2019 — Lotte Corporation (South Korea) acquired DFM Foods Limited through Lotte India Corporation Limited in a significant inbound FMCG M&A transaction
2019–2020 — DFM Foods delisted from Indian stock exchanges following Lotte's acquisition; shares transitioned to unlisted OTC market
2020–2024 — Operating as Lotte subsidiary, DFM Foods benefited from parent's global FMCG expertise, technology, and capital; distribution and product range expanded
Lotte Corporation (South Korea) via Lotte India Corporation Limited