What does Cheelizza Pizza India Limited do?

Cheelizza Pizza India Limited is a Mumbai-based Quick Service Restaurant (QSR) chain incorporated in 2021. It is positioned as India's first scaled 100% vegetarian pizza QSR chain. The company operates its own digital ordering platform and manages in-house delivery operations, differentiating itself from competitors who rely on third-party delivery aggregators.

When was Cheelizza Pizza India Limited incorporated?

Cheelizza Pizza India Limited was incorporated in 2021 as a Public Limited Company registered under the Registrar of Companies, Mumbai, Maharashtra. Its CIN is U15400MH2021PLC355218.

Is Cheelizza planning an IPO?

There is no confirmed IPO announcement for Cheelizza Pizza India Limited as of available information. As an unlisted company incorporated only in 2021, an IPO would typically require several more years of operating history and demonstrated financial performance.

Who are the competitors of Cheelizza?

Cheelizza competes in the Indian QSR pizza market alongside Domino's Pizza (operated by Jubilant FoodWorks, the market leader), Pizza Hut (operated by Sapphire Foods and others), Oven Story, and La Pino'z Pizza. These competitors have significantly larger scale and brand recognition.

How do I buy Cheelizza Pizza India unlisted shares here?

Raise an enquiry on any company with the quantity you want. Our desk sources the shares and comes back with a firm price and allocation. You accept the allocation, transfer the funds to the desk's published bank account, and once we verify payment the shares are transferred into your demat.

Who am I actually transacting with?

You transact with the desk, not with an anonymous counterparty. When you buy, you buy from the desk; when you sell, you sell to the desk. Shares always route through the desk's own demat account, so there's one accountable party for the whole trade.

How do I pay, and is there a payment gateway?

Payment is by direct bank transfer to Prospire Network Private Limited's published account (CIN U82300UP2025PTC233622), shown to you in-app at the payment step. There is no card gateway and no escrow. Never pay to a personal account or to any account shared over phone, WhatsApp or email — even if the person claims to be from our team.

How long does settlement take?

After you accept an allocation, you have a short window to pay (typically 2 days). Once payment is verified, shares are usually credited to your demat within 2–3 business days, subject to depository timelines and any company-level restrictions. Timeframes are typical, not guaranteed.

There are no separate platform fee lines and no GST on the transfer — the desk's margin is built into the buy/sell price you're quoted. The only statutory add-on on a purchase is stamp duty on the consideration, shown transparently in your cost breakdown.

Is there a minimum ticket size for Cheelizza Pizza India?

Minimums vary by company and depend on the lot the desk can source. Raise an enquiry and the desk will confirm the available quantity and the minimum for that name.

What KYC do I need, and do I need a demat account?

You'll share your demat details when you enquire so we can settle directly. Full KYC — PAN and a client-master / demat statement — is required before the transfer step, when shares actually change hands. Yes, you need an active demat account to hold unlisted shares.

Are there lock-ins on unlisted or pre-IPO shares?

Some shares carry statutory or company-imposed lock-ins — for example, a post-listing lock-in on pre-IPO stock — and transfers can be subject to the company's articles or approvals. Where a lock-in applies, we'll flag it before you commit.

How do I sell Cheelizza Pizza India shares I already hold?

Raise a sell enquiry with the company, quantity and your target price. The desk confirms a buying price, you transfer your shares into the desk's demat, and once the credit is verified we pay you out by bank transfer to your registered account. The desk never pays out before your shares are received.

Unlisted shares are illiquid, may be hard or impossible to sell, and are not covered by exchange settlement guarantees or investor-protection funds. Pricing is indicative, not live. Read the full Risk Disclosure before you enquire, and invest only what you can afford to lock away.

Cheelizza Pizza India Unlisted Share Price | Buy Cheelizza Pizza India Pre-IPO Shares — wisefolio

Investment Thesis

Cheelizza Pizza India Limited is an innovative early-stage QSR company with a compelling niche — 100% vegetarian pizza with proprietary digital ordering and in-house delivery. Incorporated in 2021, the company is in a formative growth stage within one of India's most competitive consumer sectors. While the concept is differentiated and addresses a real market gap, the significant capital intensity of QSR expansion, the dominance of established players like Domino's, and the very short operating history make this a high-risk, high-potential unlisted investment.

Pros

Revenue ₹19.4 Cr (FY25) with 7% revenue CAGR and 29% EBITDA CAGR — profitable growth trajectory.
India's first scaled 100% vegetarian QSR pizza chain — differentiated "pure veg" positioning in a largely non-veg dominated QSR market.
18 stores (FY24), ₹1.77 Cr monthly MRR, 46,000+ monthly orders, 85,000+ online reviews — strong brand and customer traction.
150 employees; own digital ordering platform — technology-first QSR with in-house delivery capabilities.
Addresses large underserved market: India's 400M+ vegetarians who lack trusted pure-veg pizza options.

Cons

Unlisted (U-prefix); incorporated only February 2021 — very young company with limited track record.
QSR is intensely competitive: Domino's, Pizza Hut, La Pino'z, Oven Story dominate; building brand loyalty is expensive.
Only 18 stores (FY24) — early stage; scaling to profitable unit economics across geographies is the key execution challenge.
Pure-veg niche limits addressable market to vegetarian consumers; cannot capture full pizza market.

Business Segments

QSR Pizza (Pure Vegetarian)

Operating India's first 100% vegetarian QSR pizza chain under the Cheelizza brand; 18 stores with own digital ordering platform and in-house delivery.

Revenue Model

Cheelizza generates revenue primarily through dine-in and delivery sales of vegetarian pizzas and associated food items from its QSR outlets. Additional revenue is earned through the proprietary digital ordering platform, which captures direct orders. The in-house delivery model allows the company to retain revenue that would otherwise go to third-party delivery aggregators like Zomato or Swiggy.

Detailed Analysis

Growth outlookExpansion plans, industry tailwinds & headwinds10

Growth Plans

India's QSR market is projected to grow significantly driven by urbanisation, rising incomes, and increasing preference for organised food formats.

100% vegetarian positioning unlocks a large consumer segment — India has an estimated 400+ million vegetarians — that is underserved by conventional pizza chains.

Proprietary digital ordering and delivery infrastructure, if scaled successfully, could deliver superior unit economics versus aggregator-dependent competitors.

A successful fundraising round or strategic investor partnership could accelerate store expansion.

Recent Developments

Revenue ₹19.4 Cr with 29% EBITDA CAGR

18 stores, 46,000+ monthly orders, ₹1.77 Cr MRR, 85,000+ online reviews; 150 employees.

FY2025

Comparable Companies

CompanyTypeTickerMkt Cap

Jubilant FoodWorks Limited (Domino's)PE: ~60xxListedJUBLFOOD~15,000 Cr

Sapphire Foods India (Pizza Hut/KFC)ListedSAPPHIRE~5,000 Cr

Devyani International (KFC/Pizza Hut)ListedDEVYANI~8,000 Cr

Jubilant FoodWorks Limited (Domino's)Listed

JUBLFOOD · ~15,000 Cr

Frequently Asked Questions

Cheelizza is positioned as India's first scaled 100% vegetarian QSR pizza chain. This is a key differentiator in the Indian market, as large vegetarian consumer segments — including Jains, certain Hindu communities, and health-conscious eaters — often avoid conventional pizza chains due to mixed veg/non-veg kitchens. The proprietary digital ordering platform and in-house delivery infrastructure further differentiate it.

About Cheelizza Pizza India

Cheelizza Pizza India Limited is a Mumbai-based pizza quick service restaurant (QSR) chain incorporated on 12 December 2021 (CIN: U15400MH2021PLC355218). Headquartered in Andheri East, Mumbai — specifically at Saki Naka — the company operates under the Cheelizza brand, offering pizza products to urban consumers. Cheelizza entered the competitive Indian QSR market targeting the growing pizza category, which has expanded significantly driven by younger demographics, urbanisation, and delivery-first consumption. The pizza QSR segment in India is dominated by Jubilant FoodWorks (Domino's India), Pizza Hut (Devyani International/RJ Corp), and domestic players like La Pino'z and Mojo Pizza. Cheelizza positions as a homegrown brand competing on value and local flavour adaptation. Despite being incorporated only in December 2021, the company has shown strong initial growth. Revenue reached ₹19.4 crore in FY2025, representing a 1-year revenue CAGR of 7% and EBITDA CAGR of 29%. The EBITDA CAGR outpacing revenue CAGR indicates the company is achieving operating leverage as it scales — a positive indicator for QSR profitability trajectory. QSR businesses in India typically follow franchise models or direct-operated store models, with revenue per outlet depending on location, footfall, and delivery order volumes. The Indian QSR segment has been growing at 20%+ CAGR driven by Zomato and Swiggy delivery platforms democratising restaurant-quality food access. Cheelizza's growth in the competitive pizza segment within 3-4 years of incorporation demonstrates viable consumer product-market fit.

Key Milestones

Incorporated February 12, 2021 in Mumbai, Maharashtra (CIN: U15400MH2021PLC355218)

Common questions about unlisted shares

How do I buy Cheelizza Pizza India unlisted shares here?
Raise an enquiry on any company with the quantity you want. Our desk sources the shares and comes back with a firm price and allocation. You accept the allocation, transfer the funds to the desk's published bank account, and once we verify payment the shares are transferred into your demat.
Who am I actually transacting with?
You transact with the desk, not with an anonymous counterparty. When you buy, you buy from the desk; when you sell, you sell to the desk. Shares always route through the desk's own demat account, so there's one accountable party for the whole trade.
How do I pay, and is there a payment gateway?

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