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Quod Erat Demonstrandum means ‘which is what had to be proven’. The brand reflects a philosophy of creating result-driven investment strategies. QED Capital Advisors LLP is a SEBI registered Portfolio Management Services firm founded by Anish Teli, a veteran investor focused on listed Indian equity markets. The firm consists of investment professionals with a demonstrated track record of working with leading investment firms. Along with its clients, the team has committed its own investments to the firm’s strategies. QED follows quant-driven asset management principles backed by a disciplined approach aimed at eliminating common investment mistakes. Through long-term strategies, continuous monitoring, and periodic rebalancing, the firm helps clients accomplish their investment goals. The 95% client retention rate over the past five years reflects the trust investors place in QED.
Investment Strategy Framework Markets are dynamic and volatile, with direction changing frequently. QED follows a quantitative, process-oriented approach to ensure investments remain aligned with long-term financial goals. Core Principles: 1. Rule-Based Approach Markets are observed systematically and adapted to using quant-driven analytics combined with human expertise. This safeguards investments against risks while aligning with defined goals. 2. Satellite Approach This approach blends active and passive investing. Passive investing focuses on asset allocation, while active investing emphasizes bottom-up stock selection. Factor investing tilts portfolios toward styles such as Value, Momentum, and Quality. 3. Periodical Rebalancing Rebalancing adapts portfolios to changing market conditions. It helps diversify risks and ensures capital allocation remains aligned with long-term objectives. 4. Overcoming Behaviour Gap The behaviour gap refers to cognitive biases that negatively affect investment decisions, including Herding, Anchoring Bias, Confirmation Bias, and Disposition Effect. By addressing these behavioural inefficiencies, QED seeks to bridge the gap between potential and actual investor outcomes.

Anish Teli
Managing Director (MD)
Founder and Managing Director of QED Capital Advisors LLP. A veteran investor focused on listed Indian equity markets. He leads the firm’s quant-driven investment philosophy centered on eliminating behavioural biases and cognitive errors in investing. As he states: “Cognitive errors are key reasons that prevent investors from achieving optimum returns in the markets. We focus on disciplined, long term quant-driven investment strategies that avoid these behavioural errors and help our clients ensure much more than just wealth creation.”
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Investments in securities markets are subject to market risks. Read all the related documents carefully before investing. Past performance is not indicative of future returns.