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Bring on the Game Changing Ideas.
New Leaf India Consumer Fund (IN/AIF2/20-21/0800) is a SEBI-registered Category II AIF managed by an entity associated with Partha Choudhury, operating under the New Leaf India brand. The fund focuses on supporting SME companies in India through innovation, technology breakthroughs, market development, and growth initiatives — positioned around the tagline 'Bring on the Game Changing Ideas.' The fund's registered address is Manisha Building, Ghatla Village Road, Mumbai 400071 (Chembur area), and the SEBI contact is Partha Choudhury (partha@newleafia.com). The fund was registered with SEBI in May 2020. The website newleafia.com was operational as of 2019 with an investment thesis page emphasising management with a track record and demonstrated execution capability as a key selection criterion.
New Leaf India Consumer Fund's investment thesis centres on backing SME companies with 'game changing ideas' — businesses at the intersection of innovation, technology, and large consumer markets in India. The fund looks for management teams with demonstrated execution capability and a clear track record. The approach is consistent with a growth-stage SME-focused private equity philosophy: identifying emerging Indian consumer and technology businesses at an early-to-mid stage of their growth curve, where capital and mentorship can catalyse significant value creation.
Partha Choudhury
SEBI Contact Person
Partha Choudhury is the SEBI contact person for New Leaf India Consumer Fund (IN/AIF2/20-21/0800). He is based in Mumbai and associated with the New Leaf India investment platform.
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