Gruhas Collective Consumer Fund — Gruhas | wisefolio

Gruhas Collective Consumer Fund

Investing in Disruption.

Managed by Gruhas

IN/AIF2/23-24/1400Cat II

Private equity, private credit and real-estate funds that don't employ leverage except for operating needs. The largest AIF category.

Overview

About

Gruhas Collective Consumer Fund (IN/AIF2/23-24/1400) is a SEBI-registered Category II AIF co-managed by Gruhas and Collective Artists Network, launched in December 2023. The fund achieved first close at INR 100 crore and invests in aspirational, category-defining consumer brands at early growth stage with a focus on capital efficiency. The fund leverages Gruhas's real estate and consumer investment expertise (Abhijeet Pai) and Collective Artists Network's entertainment, talent, and consumer access (Vijay Subramaniam). Operational address: The Museum, No. 1, 3rd Floor, Museum Road, MG Road, Bangalore 560001.

Investment Philosophy

Gruhas Collective Consumer Fund believes in India's growing consumption story, driven by three pillars of accessibility: Digital Accessibility (4G/5G adoption, India's 58% YoY digital payment growth, 40% YoY online engagement increase); Market Accessibility (30% decrease in time-to-market, omnichannel opportunities, 1.8x highway and 2.7x airport growth); Economic Accessibility (India's middle class growing from 61M in 2018 to 168M by 2030; high-income segment from 8M to 29M). The fund champions India's consumer growth journey one strategic investment at a time — propelling aspirational, category-defining brands with complete capital efficiency.

Team— 5

Gauri Kuchhal

Fund Manager

Amit Banka

General Partner; SEBI Contact Person

Amit Banka is General Partner at Gruhas Collective Consumer Fund and a senior figure at Collective Artists Network. He focuses on identifying and backing consumer brands at the intersection of entertainment, culture, and commerce.

Vijay Subramaniam

Investment Committee Member

Vijay Subramaniam is Founder and CEO of Collective Artists Network (formerly OML Entertainment), India's leading talent management and entertainment company. He serves as IC member of the Gruhas Collective Consumer Fund, bringing deep consumer brand expertise.

Abhijeet Pai

General Partner

Abhijeet Pai is General Partner at Gruhas Collective Consumer Fund and Co-Founder of Gruhas, a VC firm focused on PropTech and Consumer sectors. He was previously a Partner at Nexus Venture Partners. Gruhas has backed companies including NoBroker, Zetwerk, Virgio, Vahak, and others.

Nikhil Kamath

Investment Committee Member

Nikhil Kamath is Co-Founder of Gruhas and Co-Founder of Zerodha (India's largest stockbroker) and True Beacon (hedge fund). He is one of India's most prominent young entrepreneurs and investors.

Registration

SEBI Registration

SEBI-registered

Reg. NumberIN/AIF2/23-24/1400

VintageDec 2023 · 2 yrs old

Valid ToPerpetual

Contact PersonAmit Banka

AddressThe Museum No. 1, 3rd Floor Office, Museum Road, MG Road, Bangalore North, Bangalore, Bangalore, Karnataka, 560001

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