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Committed Partners to Insurgent Consumer Brands since 2012.
DSG Consumer Partners Trust is a SEBI-registered Category II Alternative Investment Fund (reg. IN/AIF2/25-26/2058), registered in February 2026 and managed by DSG Consumer Partners India LLP — the Indian investment management vehicle of DSG Consumer Partners (DSGCP), India and Southeast Asia's leading consumer-only venture capital firm. Founded in 2012 by Deepak Shahdadpuri, DSGCP has backed 100+ bold founders building 80+ insurgent consumer brands across food & beverage, personal care, health & wellness, mother & baby, hospitality, pets, and digital consumer. With $200 million+ in commitments across funds, DSGCP's portfolio includes iconic brands such as Epigamia, Veeba, Sula Wines, Deconstruct, Supertails, Ugaoo, SleepyOwl, Chai Point, The Indus Valley, and OYO Rooms (early stage). The DSG Consumer Partners Trust is DSGCP's SEBI-registered Indian onshore AIF vehicle, complementing its offshore fund structures managed through DSGCP Mgt Pte. Ltd. (Singapore). The fund is structured as a Category II AIF, suitable for DSGCP's growth equity strategy investing in unlisted consumer companies primarily via minority equity positions.
DSGCP's philosophy is built on partnering with insurgent consumer brands and building them brick by brick. The firm invests in entrepreneurs who are creating the next generation of insurgent brands in white spaces — serving uncovered and unmet consumer needs where there has been little innovation. DSGCP prioritises consistency of strategy across funds: early-stage minority equity in unlisted consumer companies at initial investment sizes of $500k–$2 million, with follow-on to back winners as they grow. The firm operates as a true partner, mentor, coach, and champion for its founders — rolling up its sleeves and leveraging its deep consumer ecosystem knowledge, playbooks, and networks to help brands scale. ESG implementation in early-stage businesses is viewed as a step-by-step balancing act between sustainability and business objectives.
Deepak Shahdadpuri
Managing Director & Founder
Deepak Shahdadpuri is the Founder and Managing Director of DSG Consumer Partners. He has over 20 years of private capital experience in PE and VC. He bootstrapped DSGCP in 2012, putting his home on the line to fund the inaugural fund. Prior to DSGCP, he co-founded and managed the Beacon India Private Equity Fund and GEM India, and held roles at Reuters Venture Capital, Bain & Company, and Ernst & Young. He holds an MBA (Distinction) from INSEAD (Dean's List), an LLB (Hons) from King's College London, and is an FCA of the Institute of Chartered Accountants of England & Wales. DSG stands for Deepak-Sona Growth.
Hariharan Premkumar
Managing Director & Head of India
Hariharan Premkumar is Managing Director and Head of India at DSG Consumer Partners, responsible for the India investment portfolio and ecosystem partnerships.
Sameer Mehta
Managing Director & Head of Southeast Asia
Sameer Mehta is Managing Director and Head of Southeast Asia at DSG Consumer Partners, leading the firm's Southeast Asian consumer investment strategy.
Vaidehi Balvally
Legal Counsel / SEBI Contact Person
Vaidehi Balvally is a lawyer at Bombay Law Chambers and the SEBI-designated contact person for DSG Consumer Partners Trust, handling legal and regulatory compliance for the fund's Indian AIF structure.
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