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The firm focuses on investing in companies which have predictable and consistent earnings and can typically generate above average earnings growth over longer periods of time. It offers portfolio management services based on complete need analysis designed to meet an individual's requirements and financial goals.
The investment approach emphasizes predictable and consistent earnings, scalable businesses, above average growth, high return on equity, strong management integrity, focus on sector leaders, and disciplined capital allocation. The firm prefers businesses with sustainable competitive advantages, scalable models, strong cash flow characteristics, and meaningful dividend payouts as a signal of genuine profitability. Investing is viewed as a blend of structured analysis and judgment, with focus on long-term predictability of outcomes.

Basant Maheswari
Co-founder & Partner
Basant is a Commerce graduate from St Xavier's College Kolkata and is also a Cost Accountant. As a full time equity investor, Basant brings with him 22 years of experience in stock market investing. He has had a history of identifying several multibaggers over the past decade prominent ones being Pantaloon Retail, TV18, Trent, Page Industries, Titan Industries, Hawkins Cooker, Gruh Finance and Repco Home Finance. In 2006, he founded the online portal www.theequitydesk.com, a platform where investors discussed investing ideas and thoughts. He is a regular commentator on various media channels like CNBC TV18, ET Now, NDTV Profit, Bloomberg India TV, CNBC Awaaz and Zee Business. The March 2013 issue of Readers Digest featured him as part of their lead story titled 'Secret of Self Made Millionaires'.

Shalu Mehra
Co-founder & Partner
Shalu Mehra has over 15 years of professional work experience managing positions of varied responsibilities in Hospitality, Customer Service, HR-Recruitment and Corporate Training sectors. She is a passionate investor with significant personal investments in Indian equities. A value investor, she has been managing her personal and her family's investments over the last 8 years. She brings attention to detail, versatility and thoroughness, and successfully transitioned from a career in the hotel industry to HR (Recruitment & Training) in the BPM industry.
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