Amara Partners

Amara Partners Trust (SEBI Reg. IN/AIF2/23-24/1413) is a Category II AIF managed by Amara Partners LLP (LLPIN: ACB-9803), a mid-market private equity firm founded in 2023 by Parag Shah and Piyush Soonee. Both founders previously built and ran Mahindra Partners' private equity arm over 15 years, collectively deploying $500M+ and generating $1.5B+ in returns across 30+ investments. The fund is anchored by Anand Mahindra (anchor LP and Advisory Board member) and targets a base corpus of ₹600 crore with a ₹200 crore greenshoe option — which was activated after the base fund was oversubscribed. Operating from 704B Piramal Tower, Peninsula Corporate Park, Lower Parel, Mumbai 400013, Amara focuses on mid-sized, promoter-led businesses that are stable, profitable, and cash-flow positive, and seeks to institutionalise and scale them to their next growth orbit. Portfolio companies include Lumax Auto Technologies (IPO) and Fibe (Series E, NBFC). The firm also introduced the Amara Leadership Circle — an exclusive group of CEOs and senior leaders from major Indian and multinational corporations — to deepen engagement with industry veterans and expand its LP and advisor community.

Amara (from Sanskrit: mara/amərə — 'everlasting') draws its name and purpose from the companies it aspires to build — enduring, institutionalised businesses that outlast any single investment cycle. The investment strategy spans two complementary approaches: Mid-market Private Equity (investing in stable, profitable, cash-flow positive businesses where Amara leads the round with active board management) and Growth Capital (co-investing alongside marquee investors in fast-growing, unit economics-positive, tech-driven businesses). The firm focuses on four sectors where it has deep expertise: Manufacturing, BFSI, Consumer, and Healthcare. The philosophy is rooted in a simple conviction — 'boring businesses with cashflow.' Amara backs second-generation entrepreneurs in established industries who have figured out their business model and are ready for the next phase of growth, not venture-stage bets on unproven demand. Value creation is delivered through a structured 'institutionalisation' framework: long-term strategy, governance, operational excellence, talent and leadership development, and inorganic growth via M&A. The Amara Ecosystem — comprising operating experts, lenders, recruiters, GTM advisors, and corporate strategics — provides non-capital support to portfolio companies across their growth journey.