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77 East Venture Fund (SEBI Reg. IN/AIF1/23-24/1390) is a Category I AIF (Venture Capital Fund) registered in November 2023 and managed by 77 East Venture Partners LLP (LLPIN: ABB-9261), a Bengaluru-based venture capital firm incorporated in August 2022. The firm focuses on consumer brands and the broader retail ecosystem in India, bringing together a team with deep domain expertise spanning venture capital, fashion, retail, and consumer technology. The founding team includes Dhiraj Kumar Gupta (formerly Principal at Ventureast and Senior Investment Manager tracking the consumer and retail sector), Mohanlal Parameshwara Menon (a board-level strategy advisor, coach and mentor with decades of experience enabling businesses across FMCG and consumer sectors), and Gautam Kotamraju (Co-Founder, formerly SVP and Chief Creative Officer at Myntra, Country Head at Stylumia, and a NIFT-trained design professional). The firm's contact email at the Coventry Apartments, Richmond Town address is `hello@77eastvp.com`.
77 East Venture Partners backs consumer brands and retail-focused startups in India, leveraging its team's operational expertise across product design, brand building, supply chain, and go-to-market execution. The firm brings an 'unfair advantage' of deep industry networks and experience across the global retail universe to support founders building the next generation of Indian consumer brands.
Dhiraj Kumar Gupta
Founder & Managing Partner
Dhiraj Kumar Gupta is the founder of 77 East Venture Partners. He was most recently a Senior Investment Manager (Principal) at Ventureast, one of India's longest-standing venture capital firms, where he focused on consumer and retail sector investments. Prior to Ventureast, he worked at Cisco, Reliance Communications (RCom), and Tata Consultancy Services. He holds an MBA (Marketing and Finance) from the Indian School of Business (ISB), Class of 2007–08.
Mohanlal Parameshwara Menon
Co-Founder & Designated Partner
Mohanlal Parameshwara Menon is a board-level strategy advisor, coach, and mentor with a proven history of enabling and building businesses. He is associated with Sentient Consulting and brings decades of experience across FMCG, consumer, and retail sectors. He holds a management qualification from the Institute of Management Development & Research.
Gautam Kotamraju
Co-Founder & Designated Partner
Gautam Kotamraju is a co-founder of 77 East Venture Partners and also co-founder of OhSoBoho. He was previously SVP and Chief Creative Officer at Myntra, where he led private brands and fashion design, and subsequently Country Head at Stylumia Intelligence Technology. He holds a Graduate Diploma in Fashion Technology (Fashion Design) from the National Institute of Fashion Technology (NIFT), 1995–1998.
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